Global tourist demand and supply are steadily growing. People have various reasons and motives for traveling, they are mostly of personal nature. In today´s digital world, tourist have easy access to all necessary information on what is available and new on the tourist market. The market is dynamic and changes occur frequently, which need to be continuously monitored. The goal of each tourist destination is to strengthen competitiveness in the market, which can be most effectively achieved by offering a variety of offers to its potential tourists. The basis for business success of each tourist destination is a successful pre- and postseason, with significant tourist traffic (increase in arrivals and overnight stays). Pre- and postseason are parts of the business year that require additional marketing activities and actions in order to achieve the desired success. The range of offers and contents offered by the destination should be expanded, because the needs and preferences of tourist consumers are increasingly demanding and complex. With rapid technological development, tourists have become more selective, and for that reason, world trends have to be monitored so that pressing demand can be met in the best possible way. In order to encourage the arrival of potential tourists to the destination, it is necessary to adequately indicate all that the destination offers. The destination should invest in additional content, especially during the pre- and postseason. The goal of each tourist destination is to attract a visitor to the destination and achieve satisfaction through their time spent at the destination. Tourists that leave with a good impression of the destination are the best motivation for further improvement as a satisfied guest is the best advertisement.