The goal of this research was to study the impact of social media influencers on the purchasing decisions of consumers in the Republic of Croatia. The aim of the research was to establish whether or not the consumers in Croatia follow influencers on social media, if so then why do they follow them, have they ever or would they ever buy any products that the influencers advertise and how those advertisements impact their purchasing decisions. Also, the aim of the research was to try and establish whether the four hypothesis set were true: H1: Social media influencers have a greater impact on the purchasing decisions of women than of men. H2: Whether or not the consumer would consider buying a product an influencer advertises depends on the type of the influencer that is advertising that product. H3: The more expensive the product is, the less likely it is that an influencer can impact a purchasing decision of the consumer. H4: The impact of macro influencers on the purchasing decision of consumers is stronger than the impact of micro influencers. The research was conducted on 201 Croatian citizens and has resulted in the acceptance of hypothesis H1, and the rejection of hypothesis H2, H3 and H4. The results also show that the interviewed consumers do not follow influencers on social media very much and even if they do, they do not buy the products they advertise very often. In that was the consumers from Croatia are falling behind the consumers in other Western countries where Influencer Marketing has a bigger impact on consumers. The limitations of the paper as well as guidelines for future research are listed at the end of the paper.