Everyday business is exposed to business uncertainty and uncertain business environment. By using traditional financial indicators, business risks can not be diminished. The main reason is that only financial information is not relevant enough for defining and implementing long-term strategic goals of the company. More demanding human needs and demand have led to significant product and service development because they are no longer looking for only the basic service but also the additional value that the product or service provides, and hence the need for implementing long-term strategies. The effort to introduce indicators that will integrate long-term strategic goals with traditional financial indicators has led to the development of an integrated measurement model known as the BSC model. BSC represents a balanced system of measurement of results. By applying the BSC model, the company doesn’t neglect traditional financial indicators, but it complements them with other model perspectives: buyer’s perspective, perspectives of internal processes, and perspectives of learning and development. Perspectives are determined based on the company's strategic goals. For the success and quality of the BSC model it is necessary to include all the participants in the business process in its implementation; from employees to the lowest levels to top managers. Only when all are familiar with the utility of the model and are working on its implementation can be expected an efficient result. In the example of the company Lavčević - Hotelijerstvo d.o.o. an existing reporting model was analyzed and a BSC model was created that shows business performance 6% better than the previous year. Based on the results obtained, it is desirable for the company to incorporate the BSC model into its business to continue to progress and achieve positive business results.