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undergraduate thesis
UTJECAJ KULTURE NA PONAŠANJE POTROŠAČA PREHRAMBENIH PROIZVODA U RH
Završni rad
2019. urn:nbn:hr:124:004454
Nakić, Josipa
University of Split
Faculty of economics Split

Cite this document

Nakić, J. (2019). UTJECAJ KULTURE NA PONAŠANJE POTROŠAČA PREHRAMBENIH PROIZVODA U RH : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:004454

Nakić, Josipa. "UTJECAJ KULTURE NA PONAŠANJE POTROŠAČA PREHRAMBENIH PROIZVODA U RH : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:004454

Nakić, Josipa. "UTJECAJ KULTURE NA PONAŠANJE POTROŠAČA PREHRAMBENIH PROIZVODA U RH : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:004454

Nakić, J. (2019). 'UTJECAJ KULTURE NA PONAŠANJE POTROŠAČA PREHRAMBENIH PROIZVODA U RH : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:004454

Nakić J. UTJECAJ KULTURE NA PONAŠANJE POTROŠAČA PREHRAMBENIH PROIZVODA U RH : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2019 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:124:004454

J. Nakić, "UTJECAJ KULTURE NA PONAŠANJE POTROŠAČA PREHRAMBENIH PROIZVODA U RH : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:124:004454

Metadata
TitleUTJECAJ KULTURE NA PONAŠANJE POTROŠAČA PREHRAMBENIH PROIZVODA U RH : Završni rad
AuthorJosipa Nakić
MentorLjiljana Najev Čačija (mentor)
MBZ: 344153
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2019-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Svaki pojedinac se svakodnevno nalazi u ulozi potrošača. Ponašanje potrošača je predmetom proučavanja marketinških stručnjaka diljem svijeta. Da bi se shvatilo kako će se potrošač ponašati u određenoj situaciji, potrebno je shvatiti i što sve utječe na pojedinca. U ovom završnom radu obrađeni su faktori koji utječu na ponašanje potrošača s detaljnom obradom kulture koja je posebno zanimljiva jer o njoj uvelike ovisi kako će se potrošač ponašati. Zbog obujma i kompleksnosti kulture općenito, poseban osvrt je napravljen na utjecaj kulturoloških čimbenika na kupnju prehrambenih proizvoda koji su posebno zanimljivi iz razloga što potrošač hranu kupuje svaki dan za razliku od odjeće koja se kupuje rijeđe ili npr. automobila koji se kupuje svako 5-10 godina u prosjeku. Na temelju ovog završnog rada može se zaključiti da kultura utječe na ponašanje potrošača ribljih i mesnih proizvoda.
Abstract (english)
Every single individual is in the role of consumer every day. Consumer behavior has been the subject of interest by marketers around the world. In order to understand how a consumer will behave in a particular situation, it is necessary to understand what affects on the individual. In this final paper, factors that affects consumer behavior with detailed processing of a culture are considered, which is of particular interest because it largely depends on how the consumer will behave. Due to the volume and complexity of culture in general, special attention was paid to the influence of cultural factors on the purchase of food products that are particularly interesting because the consuer buys food every day as opposed to clothing which is bought less frequently or a car that is purchased every 5-10 years on average. On the basis of this final paper, it can be concluded that culture influences the behavior of consumers of fish and meat products.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:004454
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-12-05 14:53:12