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undergraduate thesis
UTJECAJ MEDIJA NA FORMIRANJE SLIKE O SEBI
Završni rad
2019. urn:nbn:hr:124:151480
Patekar, Nora
University of Split
Faculty of economics Split

Cite this document

Patekar, N. (2019). UTJECAJ MEDIJA NA FORMIRANJE SLIKE O SEBI : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:151480

Patekar, Nora. "UTJECAJ MEDIJA NA FORMIRANJE SLIKE O SEBI : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:151480

Patekar, Nora. "UTJECAJ MEDIJA NA FORMIRANJE SLIKE O SEBI : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:151480

Patekar, N. (2019). 'UTJECAJ MEDIJA NA FORMIRANJE SLIKE O SEBI : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:151480

Patekar N. UTJECAJ MEDIJA NA FORMIRANJE SLIKE O SEBI : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2019 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:124:151480

N. Patekar, "UTJECAJ MEDIJA NA FORMIRANJE SLIKE O SEBI : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:124:151480

Metadata
TitleUTJECAJ MEDIJA NA FORMIRANJE SLIKE O SEBI : Završni rad
AuthorNora Patekar
MentorZoran Mihanović (mentor)
MBZ: 267146
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2019-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Mediji su u današnje vrijeme posvuda oko nas i gotovo je nezamisliv život bez njihova prisustva. Neprestalno nameću pravila po kojima trebamo živjeti i imaju direktan utjecaj na svakog pojedinca. U ovom radu objašnjava se na koji sve način mediji utječu na nas i kako se sve više koriste manipulacije medijima. Jako bitnu ulogu u tome ima marketing, a posebice je naglasak na oglašavanju preko kojih se želi „osvojiti“ ciljno tržište. Bitno je napomenuti kako su kvalitetna marketinškom strategijom i mediji ključ su uspjeha za mnoga poduzeća. Za rad su prikupljena istraživanja poznatih autora te se time želi prikazati objektivna slika današnjeg života.
Abstract (english)
Nowadays, the media are all around us and it is almost impossible to live without their presence. They constantly impose the rules by which we should live and they have a direct impact on each individual. This final work explains how media has the influences on all of us and how media manipulations are increasingly used. Marketing plays a very important role in this, and especially the emphasis is placed on advertisements that aim to “conquer” the target market. It is important to note that quality marketing strategy and media are the key to success for many companies. Research for this final work has been compiled from very famous authors and thus aims to present an objective picture of today's life.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:151480
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-12-05 17:28:01