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undergraduate thesis
POZICIONIRANJE NA TRŽIŠTU RAMA TRADE D.O.O.
Završni rad
2019. urn:nbn:hr:124:093968
Puljan, Karla
University of Split
Faculty of economics Split

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Puljan, K. (2019). POZICIONIRANJE NA TRŽIŠTU RAMA TRADE D.O.O. : Završni rad (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:093968

Puljan, Karla. "POZICIONIRANJE NA TRŽIŠTU RAMA TRADE D.O.O. : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:093968

Puljan, Karla. "POZICIONIRANJE NA TRŽIŠTU RAMA TRADE D.O.O. : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:093968

Puljan, K. (2019). 'POZICIONIRANJE NA TRŽIŠTU RAMA TRADE D.O.O. : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 22 March 2023, https://urn.nsk.hr/urn:nbn:hr:124:093968

Puljan K. POZICIONIRANJE NA TRŽIŠTU RAMA TRADE D.O.O. : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2019 [cited 2023 March 22] Available at: https://urn.nsk.hr/urn:nbn:hr:124:093968

K. Puljan, "POZICIONIRANJE NA TRŽIŠTU RAMA TRADE D.O.O. : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:124:093968

Metadata
TitlePOZICIONIRANJE NA TRŽIŠTU RAMA TRADE D.O.O. : Završni rad
AuthorKarla Puljan
MentorDaša Dragnić (mentor)
MBZ: 339135
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2019-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog rada je pozicioniranje na tržištu koje je prikazano na primjeru poduzeća Rama Trade d.o.o. Pozicioniranje je subjektivan proces u kojem kupci doživljavaju proizvod na svoj način, dok s druge strane poduzeća nastoje pridat proizvodima upravo ona svojstva koja kupci odnosno potrošači u pojedinim segmentima smatraju važnim. Rama Trade d.o.o. sa svojim proizvodima trenutno je dosta dobro pozicionirana tvrtka na tržištu odnosno njeni su proizvodi poznati i traženi, a postoji prostor i za unapređenje odnosno jačanje pozicije.
Abstract (english)
The theme of this paper is to define the positioning process in the market, which is exemplified by the company Rama Trade d.o.o. Positioning is a subjective process in which customers perceive the product in their own way, while on the other hand, companies try to attach to the products exactly the characteristics that customers, consumers in some segments consider important. Rama Trade d.o.o. with its products is currently quite well positioned company in the market, its products are known and sought after, and there is space for improvement or strengthening of position.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:093968
Study programmeTitle: Small Enterprise Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-12-06 11:33:12