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undergraduate thesis
ETIČKA PITANJA U NEUROMARKETINGU
Završni rad
2019. urn:nbn:hr:124:604772
Rešetar, Nina
University of Split
Faculty of economics Split

Cite this document

Rešetar, N. (2019). ETIČKA PITANJA U NEUROMARKETINGU : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:604772

Rešetar, Nina. "ETIČKA PITANJA U NEUROMARKETINGU : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:604772

Rešetar, Nina. "ETIČKA PITANJA U NEUROMARKETINGU : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:604772

Rešetar, N. (2019). 'ETIČKA PITANJA U NEUROMARKETINGU : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:604772

Rešetar N. ETIČKA PITANJA U NEUROMARKETINGU : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2019 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:124:604772

N. Rešetar, "ETIČKA PITANJA U NEUROMARKETINGU : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:124:604772

Metadata
TitleETIČKA PITANJA U NEUROMARKETINGU : Završni rad
AuthorNina Rešetar
MentorLjiljana Najev Čačija (mentor)
MBZ: 344153
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2019-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj rada bio je definirati etiku i neuromarketing, kako bi se utvrdila etička pitanja koja se pojavljuju neuromarketinškim istraţivanjem. Zbog korištenja mehaničkih sredstava kojima se promatraju i biljeţe potrošačeve reakcije na odreĎene podraţaje u mozgu, postavilo se pitanje o etičnosti takvog postupka. Drugi cilj rada bio je utvrditi stavove potrošača o etičnosti neuromarketinga. Djelovanje na potrošačevu podsvijest i emocije mnogi ljudi smatrati će neetičnim jer se na taj način zadire u njihovu privatnost i dovodi u pitanje dostojanstvo osobe.
Abstract (english)
The aim of this paper was to define ethics and neuromarketing to establish ethical questions which appear in neuromarketing research. A question of ethics of such a procedure was raised because of usage of mechanical instruments by which consumer´s reactions to certain stimulations in the brain are observed and registered. Second aim od this paper was to establish consumer´s attitudes towards ethichs in neuromarketing. Many people will consider affecting consumer´s subconsciousness and emotions unethical because in such a way their privacy is being violated and their dignity as a persone is called into question.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:604772
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-12-06 12:13:13