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master's thesis
ČIMBENICI ODABIRA POSLOVNE BANKE KOD STUDENATA
Diplomski rad
2019. urn:nbn:hr:124:324624
Vučenović, Magdalena
University of Split
Faculty of economics Split

Cite this document

Vučenović, M. (2019). ČIMBENICI ODABIRA POSLOVNE BANKE KOD STUDENATA : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:324624

Vučenović, Magdalena. "ČIMBENICI ODABIRA POSLOVNE BANKE KOD STUDENATA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:324624

Vučenović, Magdalena. "ČIMBENICI ODABIRA POSLOVNE BANKE KOD STUDENATA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:324624

Vučenović, M. (2019). 'ČIMBENICI ODABIRA POSLOVNE BANKE KOD STUDENATA : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 10 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:324624

Vučenović M. ČIMBENICI ODABIRA POSLOVNE BANKE KOD STUDENATA : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2019 [cited 2024 November 10] Available at: https://urn.nsk.hr/urn:nbn:hr:124:324624

M. Vučenović, "ČIMBENICI ODABIRA POSLOVNE BANKE KOD STUDENATA : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:124:324624

Metadata
TitleČIMBENICI ODABIRA POSLOVNE BANKE KOD STUDENATA : Diplomski rad
AuthorMagdalena Vučenović
MentorJosip Visković (mentor)
MBZ: 293632
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2019-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Finance
Abstract
S obzirom da je broj studenata u Hrvatskoj posljednjih godina u porastu, banke su studentsku populaciju prepoznale kao zanimljivo ciljno tržište. U skladu s time, banke su shvatile kako studenti predstavljaju dugoročno visoko profitabilne klijente. U tu svrhu, cilj ovog istraživanja bio je identificirati čimbenike koji su ključni pri odabiru poslovnih banaka kod studenata. Teorijski su objašnjene temeljne bankovne usluge i proizvodi, te je uspoređeno poslovanje nekih od najvećih banaka u Hrvatskoj s aspekta ponude financijskih usluga za studente. Rezultati istraživanja pokazali su kako su studentima kod odabira banke među ostalim čimbenicima od najveće važnosti kvaliteta usluge i broj bankomata, a smatraju kako je fleksibilnost u kreiranju proizvoda prema potrebama klijenata veoma značajna.
Abstract (english)
As the number of students in Croatia had increased in recent years, banks have identified the student population as an interesting target market. Accordingly, banks have come to realize that students represent highly profitable clients in the long run. For the purpose of this research, the goal was to identify the factors that are crucial in the selection of commercial banks by students. Theoretically, in the thesis, the basic banking services and products have been explained, and the performances of some of the largest banks in Croatia have been compared in terms of the provision of financial services to students. The results of the research have shown that the most important factors for students while choosing a bank are quality of the service and number of ATMs. They also believe that flexibility in creating products according to customer needs is crucial nowdays.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:324624
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-12-16 12:23:54