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undergraduate thesis
STRATEŠKA ANALIZA PODUZEĆA "NATURAL j.d.o.o."
završni rad
2020. urn:nbn:hr:124:588451
Šarić, Josipa
University of Split
Faculty of economics Split

Cite this document

Šarić, J. (2020). STRATEŠKA ANALIZA PODUZEĆA "NATURAL j.d.o.o." : završni rad (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:588451

Šarić, Josipa. "STRATEŠKA ANALIZA PODUZEĆA "NATURAL j.d.o.o." : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:588451

Šarić, Josipa. "STRATEŠKA ANALIZA PODUZEĆA "NATURAL j.d.o.o." : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:588451

Šarić, J. (2020). 'STRATEŠKA ANALIZA PODUZEĆA "NATURAL j.d.o.o." : završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 22 March 2023, https://urn.nsk.hr/urn:nbn:hr:124:588451

Šarić J. STRATEŠKA ANALIZA PODUZEĆA "NATURAL j.d.o.o." : završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2023 March 22] Available at: https://urn.nsk.hr/urn:nbn:hr:124:588451

J. Šarić, "STRATEŠKA ANALIZA PODUZEĆA "NATURAL j.d.o.o." : završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:588451

Metadata
TitleSTRATEŠKA ANALIZA PODUZEĆA "NATURAL j.d.o.o." : završni rad
AuthorJosipa Šarić
MentorAnita Talaja (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Kako bi poduzeće opstalo na trţištu, ostvarilo pozitivni poslovni rezultat i stvorilo prilike za širenje svog poslovanja, potrebno je sluţenje detaljno osmišljenim procesom prikupljanja i analize podataka o vanjskom i unutrašnjem poslovnom okruţenju uz dvije najčešće korištene metode, SWOT i PEST analiza. Iz eksterne okoline poduzeća proizlaze prilike i prijetnje poslovanju dok kod interne okoline poduzeća pronalazimo snage i slabosti poslovanja. Definicija strateške analize ukazuje na vaţnost same strateške analize, kao preduvjeta za strateško planiranje kojim bi se omogućio uspjeh poduzeću. Ovaj rad se bavi strateškom analizom mikro poduzeća "Natural j.d.o.o." koji na trţištu postoji svega nekoliko godina, a svojim uspjehom dokazuje da primjenjuje uspješnu strategiju i zauzima svoje mjesto na trţištu zdrave hrane meĎu mnogobrojnom konkurencijom.
Abstract (english)
For business survival, achieve positive business result and occasions for business expansion, is necessary to use minutely designed process for collecting and analyzing data about external and internal business environmen by usinh top two commonly used market research, SWOT and PEST analysis methods. From the external environment of the company are coming opportunities and threats to the business, while from the internal environment of the company are found strengths and weaknesses of the business. Definition of strategic analysis indicates weightiness of strategic analysis as prerequisite for strategic planning which will ensure success to the business. This paper work is based on strategic analysis of micro business "Natural j.d.o.o." which exists for several years now and with it's own success demonstrates successful strategy it applies and takes it's place on the healthy food market among its many competitors
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:588451
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-08-20 10:18:19