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master's thesis
STAVOVI POSLOVNIH KUPACA: PERSPEKTIVA INDUSTRIJE VINA
diplomski rad
2020. urn:nbn:hr:124:950934
Kovač, Matija
University of Split
Faculty of economics Split

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Kovač, M. (2020). STAVOVI POSLOVNIH KUPACA: PERSPEKTIVA INDUSTRIJE VINA : diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:950934

Kovač, Matija. "STAVOVI POSLOVNIH KUPACA: PERSPEKTIVA INDUSTRIJE VINA : diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:950934

Kovač, Matija. "STAVOVI POSLOVNIH KUPACA: PERSPEKTIVA INDUSTRIJE VINA : diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:950934

Kovač, M. (2020). 'STAVOVI POSLOVNIH KUPACA: PERSPEKTIVA INDUSTRIJE VINA : diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 20 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:950934

Kovač M. STAVOVI POSLOVNIH KUPACA: PERSPEKTIVA INDUSTRIJE VINA : diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 December 20] Available at: https://urn.nsk.hr/urn:nbn:hr:124:950934

M. Kovač, "STAVOVI POSLOVNIH KUPACA: PERSPEKTIVA INDUSTRIJE VINA : diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:950934

Metadata
TitleSTAVOVI POSLOVNIH KUPACA: PERSPEKTIVA INDUSTRIJE VINA : diplomski rad
AuthorMatija Kovač
MentorIvana Kursan Milaković (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Svrha ovog diplomskog rada bila je ispitati stavove poslovnih kupaca, to jest ugostiteljskih objekata o vinima s naglaskom na Kaštela. Ispitivano je kreiranje pozitivnih stavova o vinima temeljem četiri prediktora (cijena, okus, geografsko podrijetlo te informacije dobivene od distributera) čiji bi idealan ishod bio spremnost na uvrštavanje tih vina na vinsku listu ugostiteljskog objekta. Uzorak koji je u ovom istraživanju korišten bio je namjerni uzorak koji je uključio 73 ugostiteljska objekta, većinom s užeg geografskog područja oko Kaštela. Rezultati istraživanja su pokazali kako cijena vina nije određujuća karakteristika za ugostiteljske objekte, dok su informacije dobivene od distributera najznačajniji čimbenik, a potom slijede okus i geografsko podrijetlo. Na kraju rada daju se zaključci, prijedlozi za praksu, te ograničenja rada uz smjernice za buduća istraživanja.
Abstract (english)
The purpose of this paper was to examine the attitudes of business buyers, i.e. restaurants, about wines with a highlight on Kaštela region. The analysis of positive wine attitudes creation is based on four predictors (price, taste, geographical origin, and information obtained from distributors) with an outcome of readiness to include these wines on the restaurant wine list. The sample used in this study was an intentional sample that included 73 restaurants, mostly from the geographic area near Kaštela. Research results show that the wine price is not an influencing characteristic for restaurants. Furthermore, the information obtained from distributors proved to be the most important factor, followed by taste and geographical origin. At the end of the paper, conclusions are presented along with practical suggestions, paper limitations and guidelines for future research.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:950934
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-09-08 08:03:01