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undergraduate thesis
PRIMJENA ZELENOG MARKETINGA U TURIZMU U SPLITSKO-DALMATINSKOJ ŽUPANIJI
2020. urn:nbn:hr:124:131413
Beroš, Mia
University of Split
Faculty of economics Split

Cite this document

Beroš, M. (2020). PRIMJENA ZELENOG MARKETINGA U TURIZMU U SPLITSKO-DALMATINSKOJ ŽUPANIJI (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:131413

Beroš, Mia. "PRIMJENA ZELENOG MARKETINGA U TURIZMU U SPLITSKO-DALMATINSKOJ ŽUPANIJI." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:131413

Beroš, Mia. "PRIMJENA ZELENOG MARKETINGA U TURIZMU U SPLITSKO-DALMATINSKOJ ŽUPANIJI." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:131413

Beroš, M. (2020). 'PRIMJENA ZELENOG MARKETINGA U TURIZMU U SPLITSKO-DALMATINSKOJ ŽUPANIJI', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 12 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:131413

Beroš M. PRIMJENA ZELENOG MARKETINGA U TURIZMU U SPLITSKO-DALMATINSKOJ ŽUPANIJI [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 April 12] Available at: https://urn.nsk.hr/urn:nbn:hr:124:131413

M. Beroš, "PRIMJENA ZELENOG MARKETINGA U TURIZMU U SPLITSKO-DALMATINSKOJ ŽUPANIJI", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:131413

Metadata
TitlePRIMJENA ZELENOG MARKETINGA U TURIZMU U SPLITSKO-DALMATINSKOJ ŽUPANIJI
AuthorMia Beroš
MentorZoran Mihanović (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Osnovna svrha ovog rada je razjasniti kako je nastao koncept održivosti te zašto je njegova primjena važna za buduće generacije. Pojašnjeno je kako se održivi razvoj mijenjao kroz vrijeme te koja se to načela i ciljevi održivosti primjenjuju u turizmu. Naime, održivi razvoj je potaknuo potrošače da se odgovornije ponašaju prema okolišu što je dovelo do stvaranja segmenta ekološki odgovornog potrošača. Porastom ekološke osviještenosti potrošača, poduzeća su počela preispitivati svoje djelovanje i primjenjivati zelene marketinške aktivnosti kako bi se prilagodile zahtjevima tržišta. U radu je definirano što je to zeleni marketing, koje su to zelene marketing strategije te kako primjena zelenog marketinga može poboljšati poslovanje poduzeća. Na kraju rada je analizirano kako su na području Splitsko-dalmatinske županije turističke destinacije Split, Solin i Vis implementirale koncept održivosti u svoje strateške planove.
Abstract (english)
The main purpose of this paper is to see how the concept of sustainability was created and why its application is important for future generations. It is explained how sustainable development has changed over time and what principles and objectives of sustainbility are applied in the tourism. Namely, sustainable development has encouraged consumers to behave more responsible towards environment, which led to the creation of a segment of environmentally responsible consumers. The growth of consumer environmental awareness has prompted companies to reconsider their operations and start applying green market activities to adapt to market demands. The paper defines what green marketing is, what green marketing strategies there are and how application of green marketing can improve the business of the company. At the end of the paper, it is analyzed how in the area of Split-Dalmatian county the tourist destinations Split, Solin and Vis implemented the concept of sustainbility in their strategic plans.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:131413
Study programmeTitle: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-15 12:12:50