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undergraduate thesis
OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA NA PRIMJERU LEDO D.O.O.
Završni rad
2020. urn:nbn:hr:124:200364
Buljan, Antonia
University of Split
Faculty of economics Split

Cite this document

Buljan, A. (2020). OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA NA PRIMJERU LEDO D.O.O. : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:200364

Buljan, Antonia. "OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA NA PRIMJERU LEDO D.O.O. : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:200364

Buljan, Antonia. "OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA NA PRIMJERU LEDO D.O.O. : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:200364

Buljan, A. (2020). 'OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA NA PRIMJERU LEDO D.O.O. : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 02 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:200364

Buljan A. OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA NA PRIMJERU LEDO D.O.O. : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 December 02] Available at: https://urn.nsk.hr/urn:nbn:hr:124:200364

A. Buljan, "OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA NA PRIMJERU LEDO D.O.O. : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:200364

Metadata
TitleOGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA NA PRIMJERU LEDO D.O.O. : Završni rad
AuthorAntonia Buljan
MentorBiljana Crnjak Karanović (mentor)
MBZ: 115860
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom radu objašnjeni su temeljni koncepti bitni za razumijevanje marketinga i oglašavanja putem društvenih mreža. Poseban fokus je na društvenim mreže današnjice, kao i društvene mreže koje Ledo d.o.o. već godinama koristi u svrhu uspješnog oglašavanja. Korisnicima i potencijalnim potrošačima je danas jako bitno da je objavljeni sadržaj koristan i zabavan, inače njihov interes pada. Ključni čimbenik prilikom oglašavanja i komunikacije je odabir te poznavanje ciljne skupine.
Abstract (english)
This paper explains the basic concepts important for understanding marketing and advertising through social networks. Special focus is on today's social networks, as well as social networks that Ledo d.o.o. has been using for years for the purpose of successful advertising. It is very important for users and potential consumers today that the published content is useful and fun, otherwise their interest falls. A key factor in advertising and communication is the selection and knowledge of the target group.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:200364
Study programmeTitle: Small enterprise management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-22 12:41:54