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undergraduate thesis
TEHNOLOŠKA KONKURENCIJA NA PRIMJERU TVRTKI MICROSOFT I APPLE
Završni rad
2020. urn:nbn:hr:124:189577
Batinić, Josip
University of Split
Faculty of economics Split

Cite this document

Batinić, J. (2020). TEHNOLOŠKA KONKURENCIJA NA PRIMJERU TVRTKI MICROSOFT I APPLE : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:189577

Batinić, Josip. "TEHNOLOŠKA KONKURENCIJA NA PRIMJERU TVRTKI MICROSOFT I APPLE : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:189577

Batinić, Josip. "TEHNOLOŠKA KONKURENCIJA NA PRIMJERU TVRTKI MICROSOFT I APPLE : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:189577

Batinić, J. (2020). 'TEHNOLOŠKA KONKURENCIJA NA PRIMJERU TVRTKI MICROSOFT I APPLE : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 07 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:189577

Batinić J. TEHNOLOŠKA KONKURENCIJA NA PRIMJERU TVRTKI MICROSOFT I APPLE : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 November 07] Available at: https://urn.nsk.hr/urn:nbn:hr:124:189577

J. Batinić, "TEHNOLOŠKA KONKURENCIJA NA PRIMJERU TVRTKI MICROSOFT I APPLE : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:189577

Metadata
TitleTEHNOLOŠKA KONKURENCIJA NA PRIMJERU TVRTKI MICROSOFT I APPLE : Završni rad
AuthorJosip Batinić
MentorVladimir Šimić (mentor)
MBZ: 274335
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
General Economy
Abstract
Necjenovna konkurencija javila se kao odgovor na monopolističke sporazume koji su štetili tržištu i državi. Regulativama je država ograničila udruživanje u monopole te ostvarivanje cjenovne konkurencije. Jedna od najvažnijih oblika necjenovne konkurencije je tehnološka konkurencija koja se ostvaruje tehnološkim napretkom i razvojem novih proizvoda. Dvije tvrtke koje provode tehnološku konkurenciju su Microsoft i Apple. Obje tvrtke natječu se na tržištima osobnih računala, operativnih sustava te mobilnih uređaja. Microsoftov najveći izum je Windows, dok je Appleov iPhone. Trenutno su dvije najveće tvrtke na svijetu po tržišnoj kapitalizaciji. Na primjeru njih dobio se uvid u to kako inovacija novih proizvoda, provođenje marketinških strategija i poslovnih planova, učenje od rivala te diverzifikacija proizvoda dovode do ostvarivanje konkurentske prednosti.
Abstract (english)
Non-price competition first came to scene as an answer to monopolistic agreements which caused damage to the market and to country as a whole. With different regulations the state limited the number of monopolistic agreements and realization of price competition. One of the most important forms of non-price competition is technological competition, which is achieved throuh technological progress and the development of new products. Two companies that have conducting technological competition for many years are Microsoft and Apple. Both companies compete in market for PC-s, operating systems and mobile devices. Microsoft's most important invention is Windows, while Apple's is the iPhone. They are currently the two largest comapnies in the world according to market capitalization. With their example, insight is gained on how the innovation of new products, the implementatin of marketing strategies and business plans, learning from rival and product diversification lead to gaining the competitive advantage.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:189577
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-23 10:21:12