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undergraduate thesis
MARKETING STRATEGIJA NA PRIMJERU PUTNIČKE AGENCIJE EXPLORA
Završni rad
2020. urn:nbn:hr:124:025989
Markov, Stella
University of Split
Faculty of economics Split

Cite this document

Markov, S. (2020). MARKETING STRATEGIJA NA PRIMJERU PUTNIČKE AGENCIJE EXPLORA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:025989

Markov, Stella. "MARKETING STRATEGIJA NA PRIMJERU PUTNIČKE AGENCIJE EXPLORA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:025989

Markov, Stella. "MARKETING STRATEGIJA NA PRIMJERU PUTNIČKE AGENCIJE EXPLORA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:025989

Markov, S. (2020). 'MARKETING STRATEGIJA NA PRIMJERU PUTNIČKE AGENCIJE EXPLORA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:025989

Markov S. MARKETING STRATEGIJA NA PRIMJERU PUTNIČKE AGENCIJE EXPLORA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:124:025989

S. Markov, "MARKETING STRATEGIJA NA PRIMJERU PUTNIČKE AGENCIJE EXPLORA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:025989

Metadata
TitleMARKETING STRATEGIJA NA PRIMJERU PUTNIČKE AGENCIJE EXPLORA : Završni rad
AuthorStella Markov
MentorMirela Mihić (mentor)
MBZ: 220980
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovaj rad podijeljen je teorijski i praktični dio. U teorijskom dijelu dat je pregled osnovnih poslovnih i marketinških aktivnosti koje prethode izradi marketing strategije. Navedene su vrste marketing strategija i njihov kratki opis. U praktičnom dijelu analizirana je marketing strategija putničke agencije Explora s naglaskom na marketing putem društvenih mreža. Agencija Explora prepoznala je društvene mreže kao jedan od najvažnijih komunikacijskih alata te svoju ponudu putovanja promovira, uz svoju web stranicu, na Facebook-u, Instagramu i YouTube. Velik doprinos izradi ovog rada pridonio je intervju s vlasnikom Explore, g. Sinišom Viđak u kojem su dani vrijedni podaci o radu Agenciji.
Abstract (english)
This paper is divided into the theoretical and the practical sections. In the theoretical section we show a review of the basic business and marketing activities preceding the building of the marketing strategy. We list the types of marketing strategies and their short descriptions. In the practical section we analyze the marketing strategy of the travel agency Explora with an emphasis on social network marketing. The Explora agency has recognized social networks as some of the most important tools of communication and it advertises its product on Facebook, Instagram and Youtube alongside its own website. A big contribution to making this paper was an interview with the owner of Explora, mr. Siniša Viđak, in which valuable data was gathered about the work of the agency.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:025989
Study programmeTitle: Tourism Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-24 07:20:52