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master's thesis
ETIČNOST INFLUENCER MARKETINGA
Završni rad
2020. urn:nbn:hr:124:150933
Perković Paloš, Marijana
University of Split
Faculty of economics Split

Cite this document

Perković Paloš, M. (2020). ETIČNOST INFLUENCER MARKETINGA : Završni rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:150933

Perković Paloš, Marijana. "ETIČNOST INFLUENCER MARKETINGA : Završni rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:150933

Perković Paloš, Marijana. "ETIČNOST INFLUENCER MARKETINGA : Završni rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:150933

Perković Paloš, M. (2020). 'ETIČNOST INFLUENCER MARKETINGA : Završni rad', Master's thesis, University of Split, Faculty of economics Split, accessed 10 January 2025, https://urn.nsk.hr/urn:nbn:hr:124:150933

Perković Paloš M. ETIČNOST INFLUENCER MARKETINGA : Završni rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2025 January 10] Available at: https://urn.nsk.hr/urn:nbn:hr:124:150933

M. Perković Paloš, "ETIČNOST INFLUENCER MARKETINGA : Završni rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:150933

Metadata
TitleETIČNOST INFLUENCER MARKETINGA : Završni rad
AuthorMarijana Perković Paloš
MentorŽelimir Dulčić (mentor)
MBZ: 095935
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Etično ponašanje i etično poslovanje je osnovni preduvjet koegzistencije u uređenom društvu. Poslovna etika stoga nije odabir već je preduvjet za uspješno i pošteno poslovanje. Etično ponašanje je djelovanje u skladu s moralnim načelima, odnosno, podrazumijeva moralno i ispravno djelovanje. U suvremenom društvu društvene mreže funkcioniranju kao virtualne zajednice pojedinaca koju su povezani zajedničkim interesima. Društvene mreže se sve i više i na sve inovativnije načine koriste i u poslovne svrhe, a najviše u području marketinga. Marketing je društveni proces kojim stvaranjem, plasiranjem i razmjenom informacija o proizvodima i vrijednostima, pojedinci i skupine dobivaju ono što im je potrebno ili što žele. Influenceri su korisnici društvenih mreža koji generiraju velik broj pratitelja te su stoga interesantni brendovima koji koriste njihovu vidljivost za promoviranje svojih proizvoda na nenametljiv način.
Abstract (english)
Ethical behavior and ethical business practises are a basic necessity for coexistence in a developed society. Business ethics is therefore not a choice but a precondition for successful and fair business. Ethical behavior means living in accordance with moral principles, that is, it implies moral and lawful action. In modern society, social networks function as a virtual communities formed of people connected by common interests. Social networks are being used in more and more creative ways for business purposes, especially in the field of marketing. Marketing is a social process used by people and groups to get what they need or want by creating and sharing information about products and values. Influencers are social media users who generate a large number of followers and are therefore of interest to brends that use their visibility to promote their products in an unobtrusive way.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:150933
Study programmeTitle: GRADUATE PROFESSIONAL PROGRAMME IN MANAGEMENT; specializations in: Project management, Financial and tax management, Accounting and revision, Tax management, Accounitng
Course: Financial and tax management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica ekonomije (stručni/a specijalist/specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-24 08:11:45