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undergraduate thesis
MARKETINŠKE IMPLIKACIJE ODNOSA PRIVATNOSTI I PERSONALIZACIJE NA INTERNETU
Završni rad
2020. urn:nbn:hr:124:454292
Kraljević, Marja
University of Split
Faculty of economics Split

Cite this document

Kraljević, M. (2020). MARKETINŠKE IMPLIKACIJE ODNOSA PRIVATNOSTI I PERSONALIZACIJE NA INTERNETU : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:454292

Kraljević, Marja. "MARKETINŠKE IMPLIKACIJE ODNOSA PRIVATNOSTI I PERSONALIZACIJE NA INTERNETU : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:454292

Kraljević, Marja. "MARKETINŠKE IMPLIKACIJE ODNOSA PRIVATNOSTI I PERSONALIZACIJE NA INTERNETU : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:454292

Kraljević, M. (2020). 'MARKETINŠKE IMPLIKACIJE ODNOSA PRIVATNOSTI I PERSONALIZACIJE NA INTERNETU : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 31 January 2025, https://urn.nsk.hr/urn:nbn:hr:124:454292

Kraljević M. MARKETINŠKE IMPLIKACIJE ODNOSA PRIVATNOSTI I PERSONALIZACIJE NA INTERNETU : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2025 January 31] Available at: https://urn.nsk.hr/urn:nbn:hr:124:454292

M. Kraljević, "MARKETINŠKE IMPLIKACIJE ODNOSA PRIVATNOSTI I PERSONALIZACIJE NA INTERNETU : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:454292

Metadata
TitleMARKETINŠKE IMPLIKACIJE ODNOSA PRIVATNOSTI I PERSONALIZACIJE NA INTERNETU : Završni rad
AuthorMarja Kraljević
MentorGoran Dedić (mentor)
MBZ: 274212
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Obzirom da je tehnološki napredak iz dana u dan sve veći, mi korisnici internet usluga postali smo sve više izloženi riziku od narušavanja privatnosti na internetu. Svaka naša online aktivnost izložena je svojevrsnoj ugrozi, a posebice dijeljenje osobnih podataka. U ovom radu promatrali su se aspekti odnosa privatnosti i personalizacije na internetu te njihove marketinške implikacije. Rad sadrži i empirijski dio, čiji rezultati navode na činjenicu da ispitanici percipiraju izvor rizika od narušavanja privatnosti te da poznaju i redovno koriste pojedine alate za zaštitu iste. Posljednji dio rada posvećen je zaključnim razmatranjima i preporukama.
Abstract (english)
As technological advances increase day by day, we, Internet service users have become increasingly at risk of violating online privacy. Each of our online activities is exposed to a kind of threat, especially the sharing of personal data. In this paper, aspects of the relationship between privacy and personalization on the Internet and their marketing implications were observed. The paper also contains an empirical part, the results of which lead to the fact that respondents perceive the source of the risk of privacy violations and that they know and regularly use certain tools to protect it. The last part of the paper is devoted to concluding remarks and recommendations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:454292
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-09-25 11:16:37