prikaz prve stranice dokumenta ULOGA PERCIPIRANE ETIČNOSTI NA ODABIR MARKE PROIZVODA
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undergraduate thesis
ULOGA PERCIPIRANE ETIČNOSTI NA ODABIR MARKE PROIZVODA
Završni rad
2020. urn:nbn:hr:124:360476
Dilber, Josipa
University of Split
Faculty of economics Split

Cite this document

Dilber, J. (2020). ULOGA PERCIPIRANE ETIČNOSTI NA ODABIR MARKE PROIZVODA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:360476

Dilber, Josipa. "ULOGA PERCIPIRANE ETIČNOSTI NA ODABIR MARKE PROIZVODA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:360476

Dilber, Josipa. "ULOGA PERCIPIRANE ETIČNOSTI NA ODABIR MARKE PROIZVODA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:360476

Dilber, J. (2020). 'ULOGA PERCIPIRANE ETIČNOSTI NA ODABIR MARKE PROIZVODA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:360476

Dilber J. ULOGA PERCIPIRANE ETIČNOSTI NA ODABIR MARKE PROIZVODA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:124:360476

J. Dilber, "ULOGA PERCIPIRANE ETIČNOSTI NA ODABIR MARKE PROIZVODA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:360476

Metadata
TitleULOGA PERCIPIRANE ETIČNOSTI NA ODABIR MARKE PROIZVODA : Završni rad
AuthorJosipa Dilber
MentorGoran Dedić (mentor)
MBZ: 274212
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
S obzirom na to da su potrošači sve više informirani o etičnosti poslovnih praksi velikih korporacija, oni stvaraju i određene preferencije temeljene na vlastitoj percepciji etičnosti tih praksi. U ovom radu definirane su etičke poslovne prakse i domene percipirane etičnosti marki. Empirijskim dijelom mjeren je utjecaj etičke percepcije na odabir marke odjeće u odnosu na neke druge elemente koji utječu na preferenciju.
Abstract (english)
As consumers become increasingly informed about the ethics of the business practices of large corporations, they also create certain preferences based on their own perception of the ethics of those practices. This paper defines ethical business practices and domains of perceived brand ethics. The empirical part measured the influence of ethical perception on the choice of clothing brand in relation to some other elements that affect preference.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:360476
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-10-01 11:52:00