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master's thesis
UTJECAJ PREUZIMANJA NA POSLOVANJE PODUZEĆA INA D.D.
Diplomski rad
2020. urn:nbn:hr:124:599846
Žaper, Ana
University of Split
Faculty of economics Split

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Žaper, A. (2020). UTJECAJ PREUZIMANJA NA POSLOVANJE PODUZEĆA INA D.D. : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:599846

Žaper, Ana. "UTJECAJ PREUZIMANJA NA POSLOVANJE PODUZEĆA INA D.D. : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:599846

Žaper, Ana. "UTJECAJ PREUZIMANJA NA POSLOVANJE PODUZEĆA INA D.D. : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:599846

Žaper, A. (2020). 'UTJECAJ PREUZIMANJA NA POSLOVANJE PODUZEĆA INA D.D. : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 14 January 2025, https://urn.nsk.hr/urn:nbn:hr:124:599846

Žaper A. UTJECAJ PREUZIMANJA NA POSLOVANJE PODUZEĆA INA D.D. : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2025 January 14] Available at: https://urn.nsk.hr/urn:nbn:hr:124:599846

A. Žaper, "UTJECAJ PREUZIMANJA NA POSLOVANJE PODUZEĆA INA D.D. : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:599846

Metadata
TitleUTJECAJ PREUZIMANJA NA POSLOVANJE PODUZEĆA INA D.D. : Diplomski rad
AuthorAna Žaper
MentorIvan Pavić (mentor)
MBZ: 077961
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
General Economy
Abstract
S obzirom na turbulentnost i neizvjesnost poslovnog okruženja pojedina poduzeća će se naći u situaciji bez mogućnosti napretka i ostvarenja ciljeva zbog čega pribjegavaju spajanjima i preuzimanjima. Preuzimanje podrazumijeva svako prebacivanje kontrolnog paketa dionica poduzeća od jedne grupe dioničara na drugu. Preuzimanja sa sobom nose brojne prednosti, popust smanjenja troškova,lakši pristup kapitalu, pristupe novim tržištima i kupcima, ali nose i određene rizike budući da su to neizvjesni procesi. Kako bi se pobliže približio pojam preuzimanja istražena je povijest preuzimanja, motivi kao i oblici preuzimanja, metode mjerenja uspješnosti preuzimanja i slično. Na primjeru poduzeća Ina d.d. istraženo je kako je preuzimanje utjecalo na uspjeh njegovog poslovanja, točnije na profitabilnost i tržišni udio. U empirijskom dijelu rada dokazano je da privatizacija Ine i prodaja njenih dionica mađarskoj naftnoj kompaniji u konaĉnici pozitivno utjecala na tržišni udio u vidu rasta prihoda od prodaje, ali samo djelomično na rast profitabilnosti što se prvenstveno ogleda na povoljnije rezultate u prvim godinama nakon preuzimanja ali ne i u cijelom razdoblju.
Abstract (english)
Considering the turbulency and uncertainty of the business environment some of the companies will find themselves in the situations without the possibilities of the progress or achieving goals for which they resort to mergers and acquisitions. Acquisition implies every transfer of the control packet of stocks from one shareholder group to another. Acquisition brings many advantages, such as expense reduction, easier access to capital, access to new targets, but also brings certain risks. In order to explain and to define the term of acquisition, the history, motives, forms, methods of estimating the success etc. are being carried out. In case of Ina d.d. it has been conducted a research of the effects of acquisition on its success, more precisely on its profitability and market share. In the empirical part of the research paper it is proven that the privatisation of the Ina d.d. and selling its shares to hungarian petroleum company has had a positive effect on the target company in the matter of it´s market share considering the growth of the sales revenue, but only partialy on it´s profitability because of the better results in the first two years but not in the whole period of time.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:599846
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-10-05 21:21:32