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master's thesis
UTJECAJ PRIMJENE EKO CERTIFIKATA U HOTELSKOJ INDUSTIJI
Diplomski rad
2020. urn:nbn:hr:124:218242
Šerić, Marina
University of Split
Faculty of economics Split

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Šerić, M. (2020). UTJECAJ PRIMJENE EKO CERTIFIKATA U HOTELSKOJ INDUSTIJI : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:218242

Šerić, Marina. "UTJECAJ PRIMJENE EKO CERTIFIKATA U HOTELSKOJ INDUSTIJI : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:218242

Šerić, Marina. "UTJECAJ PRIMJENE EKO CERTIFIKATA U HOTELSKOJ INDUSTIJI : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:218242

Šerić, M. (2020). 'UTJECAJ PRIMJENE EKO CERTIFIKATA U HOTELSKOJ INDUSTIJI : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 11 April 2025, https://urn.nsk.hr/urn:nbn:hr:124:218242

Šerić M. UTJECAJ PRIMJENE EKO CERTIFIKATA U HOTELSKOJ INDUSTIJI : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2025 April 11] Available at: https://urn.nsk.hr/urn:nbn:hr:124:218242

M. Šerić, "UTJECAJ PRIMJENE EKO CERTIFIKATA U HOTELSKOJ INDUSTIJI : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:218242

Metadata
TitleUTJECAJ PRIMJENE EKO CERTIFIKATA U HOTELSKOJ INDUSTIJI : Diplomski rad
AuthorMarina Šerić
MentorVladimir Šimić (mentor)
MBZ: 274335
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
General Economy
Abstract
Turizam ovisi o očuvanosti prirodnih resursa. Prirodna privlačnost odredišta tipično je jedno od njegovih glavnih turističkih bogatstava. Zadnjih nekoliko desetljeća zeleni trend postaje sve prisutniji na tržištu. Fokus na ekološki odgovorno ponašanje postaje glavna briga turističke industrije. Kako bi se prilagodili tržištu i osigurali opstanak hoteli uvode zelene prakse. Zeleni marketing bi trebao privući ekološki osviještene goste. Promociji ovakvog poslovanja potrebno je oprezno pristupiti... More s obzirom na to da kod velikog broja potrošača izaziva skepticizam. Kako bi stvorili veći kredibilitet, hoteli hotelijeri se prijavljuju za ekološke oznake. Eko certifikati imaju su vrijedan marketinški alat koji utječe na percepciju zelenog hotela kod ekološki svjesnih putnika. Na području Dalmacije mali broj hotela posjeduje eko certifikate. Hotelijeri, svjesni beneficija zelenog poslovanja, provode osnovne mjere zaštite okoliša. U empirijskom dijelu, prikazan je pozitivan utjecaj eko certifikata na poslovanje hotela. Da bi se ispravno provodili zadovoljeni standardi i informiralo goste potrebna je dodatna obuka zaposlenika. TakoĎer, uvrštavanje eko standarda u svoje poslovanje stimulira i država u obliku financijskih pomoći. Visokoobrazovani gosti i gosti s većim kućnim prihodom pridaju veću važnost ekološki održivim poslovanjima. U ovom radu obraĎene su samo neki od benefita eko certifikata i zelenog poslovanja te se ostavlja prostor za daljnja istraživanja. Less
Abstract (english)
Tourism depends on natural resources. Natural appeal of a destination is typically one of its main tourism – related assets. In last few decades green trend is becoming increasingly popular in lodging industry. The focus on environmentally responsible behavior is being major concern of tourism industry In order to survive and adapt new market situation, hotels are introducing green practices. Green marketing should appeal the needs of environmentally concerne gusts. Promotion of green... More practices needs to be approached with caution considering it’s causing the skepticism among a large number of consumers. To create more credibility, hoteliers are applying for eco-labels. Eco certifications are a valuable marketing tool that influences the perception of a green hotel among environmentally conscious travelers. In Dalmatia, a small number of hotels have eco-certificates. Hoteliers, aware of the benefits of green business, are implementing basic environmental measures. In the empirical part, the positive impact of eco-certification on the hotel business is presented. In order to properly meet the implemented standards and inform guest about green practices additional employees is required. Also, the inclusion of eco-standards in business practice is stimulated by the state in the form of financial aid. Highly educated guests and guests with higher household incomes attach more importance to environmentally sustainable businesses. In this paper, only some of the benefits of eco-certification and green business are discussed, leaving room for further research. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:218242
Study programmeTitle: Tourism and Hotel Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-10-08 20:29:11
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