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master's thesis
INTERNET MARKETING U FUNKCIJI RAZVOJA RURALNOG TURIZMA SINJA I CETINSKE KRAJINE
Diplomski rad
2020. urn:nbn:hr:124:085537
Macan, Ivana
University of Split
Faculty of economics Split

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Macan, I. (2020). INTERNET MARKETING U FUNKCIJI RAZVOJA RURALNOG TURIZMA SINJA I CETINSKE KRAJINE : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:085537

Macan, Ivana. "INTERNET MARKETING U FUNKCIJI RAZVOJA RURALNOG TURIZMA SINJA I CETINSKE KRAJINE : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:085537

Macan, Ivana. "INTERNET MARKETING U FUNKCIJI RAZVOJA RURALNOG TURIZMA SINJA I CETINSKE KRAJINE : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:085537

Macan, I. (2020). 'INTERNET MARKETING U FUNKCIJI RAZVOJA RURALNOG TURIZMA SINJA I CETINSKE KRAJINE : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 10 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:085537

Macan I. INTERNET MARKETING U FUNKCIJI RAZVOJA RURALNOG TURIZMA SINJA I CETINSKE KRAJINE : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 April 10] Available at: https://urn.nsk.hr/urn:nbn:hr:124:085537

I. Macan, "INTERNET MARKETING U FUNKCIJI RAZVOJA RURALNOG TURIZMA SINJA I CETINSKE KRAJINE : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:085537

Metadata
TitleINTERNET MARKETING U FUNKCIJI RAZVOJA RURALNOG TURIZMA SINJA I CETINSKE KRAJINE : Diplomski rad
AuthorIvana Macan
MentorSlađana Pavlinović Mršić (mentor)
MBZ: 274361
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
General Economy
Abstract
U moderno vrijeme internet ima snažan utjecaj na prezentiranje proizvoda i usluga, kako u turizmu tako i u ostalim gospodarskim granama. Moderni turisti svoje putovanje počinju na internetu, pregledavanjem destinacija, smještajnih objekata i aktivnosti na različitim online platformama. Internet ima glavnu ulogu kada govorimo o distribucijskim kanalima u turizmu s obzirom da su ponuda i potražnja fizički udaljene. U današnje vrijeme, različitim vizualnim i multimedijalnim sadržajima na internetu, moguće je premostiti tu udaljenost. Internet omogućuje da se jedinstvene i autohtone destinacije ruralnog turizma pročuju i na kraju svijeta te da omogući komunikaciju s potencijalnim gostima. Cilj ovog rada upravo je bio istražiti kako se turistički subjekti na području Sinja i Cetinske krajine koji se bave iznajmljivanjem kuća za odmor u jednoj ruralnoj destinaciji koriste online marketinškim kanalima kako bi se promovirali i prodavali svoje usluge, a u isto vrijeme stvarali imidž samog mjesta kao ruralne destinacije.
Abstract (english)
In modern times, the Internet has a huge impact on the presentation of products and services, both in tourism and in other industries. Modern tourists start their journey on the Internet, by exploring destinations, accommodation facilities, and activities at different internet platforms. The Internet plays a major role when we talk about distribution channels in tourism given that supply and demand are physically distant. Nowadays, with different visual and multimedia content on the Internet, it is possible to bridge that distance. The Internet provides unique and indigenous destinations of rural tourism to present itself and communicate with potential guests at the different end of the earth. The aim of this paper was to investigate how tourist entities of Sinj and Cetina region that rent holiday homes in a rural destination use online marketing channels to promote and sell their services while creating the image of the place as a rural destination.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:085537
Study programmeTitle: Tourism and Hotel Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-10-29 10:19:52