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master's thesis
UTJECAJ TURISTIČKE PONUDE GRADA SPLITA NA ZADOVOLJSTVO POSJETITELJA
Diplomski rad
2020. urn:nbn:hr:124:145856
Baleta, Željana
University of Split
Faculty of economics Split

Cite this document

Baleta, Ž. (2020). UTJECAJ TURISTIČKE PONUDE GRADA SPLITA NA ZADOVOLJSTVO POSJETITELJA : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:145856

Baleta, Željana. "UTJECAJ TURISTIČKE PONUDE GRADA SPLITA NA ZADOVOLJSTVO POSJETITELJA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:145856

Baleta, Željana. "UTJECAJ TURISTIČKE PONUDE GRADA SPLITA NA ZADOVOLJSTVO POSJETITELJA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:145856

Baleta, Ž. (2020). 'UTJECAJ TURISTIČKE PONUDE GRADA SPLITA NA ZADOVOLJSTVO POSJETITELJA : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 26 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:145856

Baleta Ž. UTJECAJ TURISTIČKE PONUDE GRADA SPLITA NA ZADOVOLJSTVO POSJETITELJA : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 April 26] Available at: https://urn.nsk.hr/urn:nbn:hr:124:145856

Ž. Baleta, "UTJECAJ TURISTIČKE PONUDE GRADA SPLITA NA ZADOVOLJSTVO POSJETITELJA : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:145856

Metadata
TitleUTJECAJ TURISTIČKE PONUDE GRADA SPLITA NA ZADOVOLJSTVO POSJETITELJA : Diplomski rad
AuthorŽeljana Baleta
MentorŽelimir Dulčić (mentor)
MBZ: 095935
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Cilj diplomskog rada je utvrditi postoji li statistički značajan utjecaj turističke ponude grada Splita na zadovoljstvo njegovih posjetitelja. Za potrebe istraţivanja provedena je anonimna anketa, te su ukupno anketirana 64 posjetitelja grada Splita, kako domaći tako i strani. Rezultati istraţivanja biti će obraĎeni pomoću statističkog programa SPSS. Nakon što se dobiju rezultati istraţivanja, vidjeti će se da li postavljene hipoteze mogu prihvatiti ili odbaciti. Dobiveni rezultati mogu biti od velikog značaja ta daljnji razvitak grada Splita kao prepoznate turističke destinacije u svijetu. Bitno je kontinuirano raditi na unapreĎenju i poboljšanju turističke ponude grada, kao i same kvalitete pruţenih usluga, kako bi se posjetitelji poţeljeli iznova vratiti u predmetnu destinaciju.
Abstract (english)
The aim of the study is to determine whether there is a statistically significant impact of the tourist offer of the city of Split on the satisfaction of its visitors. For the purposes of the research, an anonymous survey was conducted, and a total of 64 visitors to the city of Split, both domestic and foreign, were surveyed. The results of the research will be processed using the statistical program SPSS. Once the research results are obtained, it will be seen whether the set hypotheses can be accepted or rejected. The obtained results can be of great importance for the further development of the city of Split as a recognized tourist destination in the world. It is important to continuously work on improving and advancement the tourist offer of the city, as well as the quality of services provided, so that visitors want to return to the destination.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:145856
Study programmeTitle: Tourism and Hotel Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-04-26 09:34:52