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undergraduate thesis
Marketing financijskih institucija na primjeru Erste banke
Završni rad
2021. urn:nbn:hr:124:185869
Ninčević, Vanesa
University of Split
Faculty of economics Split

Cite this document

Ninčević, V. (2021). Marketing financijskih institucija na primjeru Erste banke : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:185869

Ninčević, Vanesa. "Marketing financijskih institucija na primjeru Erste banke : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:185869

Ninčević, Vanesa. "Marketing financijskih institucija na primjeru Erste banke : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:185869

Ninčević, V. (2021). 'Marketing financijskih institucija na primjeru Erste banke : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 05 January 2025, https://urn.nsk.hr/urn:nbn:hr:124:185869

Ninčević V. Marketing financijskih institucija na primjeru Erste banke : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2021 [cited 2025 January 05] Available at: https://urn.nsk.hr/urn:nbn:hr:124:185869

V. Ninčević, "Marketing financijskih institucija na primjeru Erste banke : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:124:185869

Metadata
TitleMarketing financijskih institucija na primjeru Erste banke : Završni rad
AuthorVanesa Ninčević
MentorPaško Burnać (mentor)
MBZ: 315985
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2021-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Finance
Abstract
Cilj rada je prezentirati marketing financijskih institucija na primjeru Erste banke. Marketing financijskih institucija odnosi se na kolektivnu uporabu marketinških taktika koje koriste marketinški stručnjaci u sektoru financijskih usluga kako bi privukli nove ili zadržali postojeće klijente. U radu se krenulo s osnovnom definicijom marketinga koja je proširena definiranje osnovnih pojmova relevantnih za temu. Nadalje, navode se i definicije financijskih institucija s posebnim osvrtom na marketinške aktivnosti Erste banke. Erste banka pripada modernoj banci koja provodi svoje marketinške aktivnosti kombinacijom suvremenih i klasičnih medija usmjerenih svim dobnim skupinama Hrvatske populacije. Cilj poslovanja Erste banke je nadjačati konkurenciju pružanjem najboljih usluga i najkvalitetnijih proizvoda prilagođenih potrebama pojedinih segmenata. Krajnji cilj banke je zadovoljstvo klijenta koje je osnova za nastavak i buduće suradnje i dominaciju na bankarskom tržištu.
Abstract (english)
The aim of this work is to present the marketing of financial institutions on the example of Erste Bank. Marketing of financial institutions refers to the collective use of marketing tactics used by marketing professionals in the financial services sector to attract new or retain existing customers. The work starts with the basic definition of marketing, which expanded the definition of basic concepts relevant to the topic. Furthermore, the definitions of financial institutions are given with special reference to the marketing activities of Erste Bank. Erste Bank belongs to a modern bank that conducts its marketing activities with a combination of modern and classic media aimed at all age groups of the Croatian population. The goal of Erste Bank's business is to outperform the competition by providing the best services and the highest quality products tailored to the needs of individual segments. The ultimate goal of the bank is customer satisfaction, which is the basis for continued and future cooperation and dominance in the banking market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:185869
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-09-08 12:39:49