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undergraduate thesis
PANDEMIJA I KUPOVNE NAVIKE U INTERNET KUPOVINI
Završni rad
2021. urn:nbn:hr:124:518935
Bralić, Berislav
University of Split
Faculty of economics Split

Cite this document

Bralić, B. (2021). PANDEMIJA I KUPOVNE NAVIKE U INTERNET KUPOVINI : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:518935

Bralić, Berislav. "PANDEMIJA I KUPOVNE NAVIKE U INTERNET KUPOVINI : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:518935

Bralić, Berislav. "PANDEMIJA I KUPOVNE NAVIKE U INTERNET KUPOVINI : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:518935

Bralić, B. (2021). 'PANDEMIJA I KUPOVNE NAVIKE U INTERNET KUPOVINI : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 17 October 2024, https://urn.nsk.hr/urn:nbn:hr:124:518935

Bralić B. PANDEMIJA I KUPOVNE NAVIKE U INTERNET KUPOVINI : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2021 [cited 2024 October 17] Available at: https://urn.nsk.hr/urn:nbn:hr:124:518935

B. Bralić, "PANDEMIJA I KUPOVNE NAVIKE U INTERNET KUPOVINI : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:124:518935

Metadata
TitlePANDEMIJA I KUPOVNE NAVIKE U INTERNET KUPOVINI : Završni rad
AuthorBerislav Bralić
MentorGoran Dedić (mentor)
MBZ: 274212
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2021-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Kupovne navike potrošača predmet su promatranja mnogih marketinških stručnjaka te se preko njih pokušava što bolje razumjeti kako potrošači donose odluke o kupovini. Razvojem interneta razvija se i Internet trgovina, u kojoj potrošači također imaju određeno kupovno ponašanje. Globalna pandemija koronavirusa utjecala je na svaki aspekt života ljudi pa tako i na njihove kupovne navike. Ovaj rad bavi se proučavanjem na koji način i u kojoj mjeri je pandemija promijenila kupovne navike potrošača u Internet kupovini te je zbog toga provodeno empirijsko istraživanje na temelju čijih rezultata je donesen zaključak.
Abstract (english)
Consumer shopping habits are the subject of observation by many marketing experts and through them they are trying to understand how consumers make their purchasing decisions. With the development of the Internet, Internet shopping is also growing in which consumers also have certain shopping behavior. The global coronavirus pandemic has affected every aspect of people's lives and thus their shopping habits. This paper is about the study of how and to what extent the pandemic has changed the shopping habits of consumers in online shopping. Therefore, an empirical research was conducted and the conclusion was made based on the obtained results.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:518935
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-09-16 12:26:35