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undergraduate thesis
PROCES STRATEŠKOG UPRAVLJANJA NA PRIMJERU ZAGREBAČKE BANKE D.D.
Završni rad
2021. urn:nbn:hr:124:124137
Milas, Andrea
University of Split
Faculty of economics Split

Cite this document

Milas, A. (2021). PROCES STRATEŠKOG UPRAVLJANJA NA PRIMJERU ZAGREBAČKE BANKE D.D. : Završni rad (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:124137

Milas, Andrea. "PROCES STRATEŠKOG UPRAVLJANJA NA PRIMJERU ZAGREBAČKE BANKE D.D. : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:124137

Milas, Andrea. "PROCES STRATEŠKOG UPRAVLJANJA NA PRIMJERU ZAGREBAČKE BANKE D.D. : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:124137

Milas, A. (2021). 'PROCES STRATEŠKOG UPRAVLJANJA NA PRIMJERU ZAGREBAČKE BANKE D.D. : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 30 March 2023, https://urn.nsk.hr/urn:nbn:hr:124:124137

Milas A. PROCES STRATEŠKOG UPRAVLJANJA NA PRIMJERU ZAGREBAČKE BANKE D.D. : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2021 [cited 2023 March 30] Available at: https://urn.nsk.hr/urn:nbn:hr:124:124137

A. Milas, "PROCES STRATEŠKOG UPRAVLJANJA NA PRIMJERU ZAGREBAČKE BANKE D.D. : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:124:124137

Metadata
TitlePROCES STRATEŠKOG UPRAVLJANJA NA PRIMJERU ZAGREBAČKE BANKE D.D. : Završni rad
AuthorAndrea Milas
MentorNikša Alfirević (mentor)
MBZ: 232134
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2021-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Proces strateškog upravljanja prvi je korak strateškog menadžmenta. Tijek planiranja započinje dijagnosticiranjem faktora koji neposredno utječu na strategiju, njihovo filtriranje te generiranje. Proces strateškog upravljanja je proces važan za unaprjeđenje poduzeća i usmjeravanje ka boljem poslovanju. Poduzeće treba definirati ciljeve te imati resurse i vještine za njihovu izvedbu. Bitan faktor u cijelom procesu je odabir ljudskih resursa koji kreiraju i implementiraju samu strategiju. Istraživanjem će se utvrditi i analizirati oblici strateškog upravljanja na primjeru Zagrebačke banke d.d. te predložiti unapređenje procesa strategijskog menadžmenta u promatranom poduzeću.
Abstract (english)
The strategic management process is the first step of strategic management. The planning process begins by diagnosing the factors that directly affect the strategy, filtering them, and generating them. The process of strategic management is a process important for the improvement of the company and the direction towards better business. The company needs to define goals and have the resources and skills to perform them. An important factor in the whole process is the selection of human resources that create and implement the strategy itself. The research will determine and analyze the forms of strategic management on the example of Zagrebačka bank jsc. and propose the improvement of the strategic management process in the observed company.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:124137
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-09-17 09:45:19