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master's thesis
PROMJENE U DRUŠTVU
završni rad
2016. urn:nbn:hr:124:459958
Šundov, Maja
University of Split
Faculty of economics Split

Cite this document

Šundov, M. (2016). PROMJENE U DRUŠTVU : završni rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:459958

Šundov, Maja. "PROMJENE U DRUŠTVU : završni rad." Master's thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:459958

Šundov, Maja. "PROMJENE U DRUŠTVU : završni rad." Master's thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:459958

Šundov, M. (2016). 'PROMJENE U DRUŠTVU : završni rad', Master's thesis, University of Split, Faculty of economics Split, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:459958

Šundov M. PROMJENE U DRUŠTVU : završni rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2016 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:124:459958

M. Šundov, "PROMJENE U DRUŠTVU : završni rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:124:459958

Metadata
TitlePROMJENE U DRUŠTVU : završni rad
AuthorMaja Šundov
MentorRatko Brnabić (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2016-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ono što je prije samo nekoliko godina bilo nezamislivo, danas se ostvaruje, nekada najveći konkurenti unutar pojedinih industrija, danas usko surađuju ili čak zajedno razvijaju i distribuiraju nove proizvode i usluge. U radu su istraženi motivi za spajanja i preuzimanja, sinergijski učinci te sumnjivi motivi za spajanje. Sinergija se definira kao ostvarivanje performansi kombiniranih poduzeća preko dostignuća koje mogu postići kao samostalna poduzeća, a neki od najvažnijih su: ulazak na nova tržišta, povećanje tržišnog udjela, proširenje portfolia proizvoda i usluga, uklanjanje konkurencije, pristup novim dobavljačkim i distributerskim kanalima, razvijanje novih proizvoda, postizanje ekonomije obujma. U praksi se pokazalo sljedeće: ukoliko u prvoj godini nakon tranksacije ne budu vidljivi neki od navedenih sinergijskih učinaka, moguće je da se oni neće realizirati ni u sljedećim godinama.
Abstract (english)
What only a few years ago was unthinkable, following is achieved, once the largest competitors within certain industries, today work closely together or even develop and distribute new products and services. The research explored the motives for mergers and acquisitions, synergy effects and questionable motives for joining. Synergy is defined as the achievement of performances by the combined company over the achievements of an independent company, and some of the most important are: entering new markets, increase of the market share, expansion of the portfolio of products and services, elimination of the competition, access to new supply and distribution channels, development of new products, achieveing economies of scale. Experience has proved the following: if in the first year after aqusition and merger is not visible any of these synergy effects, it is possible that they will not be accomplished in the following years.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:459958
Study programmeTitle: Management; specializations in: Project management, Financial and Tax management, Accounting and Revision
Course: Financial and Tax management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-10-25 12:39:18