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master's thesis
MARKETINŠKO UPRAVLJANJE PONUDOM RURALNOG TURIZMA DALMATINSKE ZAGORE U CILJU POVEĆANJA TURISTIĈKE POSJETE
diplomski rad
2016. urn:nbn:hr:124:144541
Gverić, Kristina
University of Split
Faculty of economics Split

Cite this document

Gverić, K. (2016). MARKETINŠKO UPRAVLJANJE PONUDOM RURALNOG TURIZMA DALMATINSKE ZAGORE U CILJU POVEĆANJA TURISTIĈKE POSJETE : diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:144541

Gverić, Kristina. "MARKETINŠKO UPRAVLJANJE PONUDOM RURALNOG TURIZMA DALMATINSKE ZAGORE U CILJU POVEĆANJA TURISTIĈKE POSJETE : diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:144541

Gverić, Kristina. "MARKETINŠKO UPRAVLJANJE PONUDOM RURALNOG TURIZMA DALMATINSKE ZAGORE U CILJU POVEĆANJA TURISTIĈKE POSJETE : diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:144541

Gverić, K. (2016). 'MARKETINŠKO UPRAVLJANJE PONUDOM RURALNOG TURIZMA DALMATINSKE ZAGORE U CILJU POVEĆANJA TURISTIĈKE POSJETE : diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:144541

Gverić K. MARKETINŠKO UPRAVLJANJE PONUDOM RURALNOG TURIZMA DALMATINSKE ZAGORE U CILJU POVEĆANJA TURISTIĈKE POSJETE : diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2016 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:124:144541

K. Gverić, "MARKETINŠKO UPRAVLJANJE PONUDOM RURALNOG TURIZMA DALMATINSKE ZAGORE U CILJU POVEĆANJA TURISTIĈKE POSJETE : diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:124:144541

Metadata
TitleMARKETINŠKO UPRAVLJANJE PONUDOM RURALNOG TURIZMA DALMATINSKE ZAGORE U CILJU POVEĆANJA TURISTIĈKE POSJETE : diplomski rad
AuthorKristina Gverić
MentorNeven Šerić (mentor)
MBZ: 284496
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2016-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Svrha diplomskog rada bila je na temelju analize resursne osnove i potencijala ruralnih podruĉja ukazati na mogućnosti razvoja ruralnog turistiĉkog proizvoda u zaobalnim destinacijama. Radom je obuhvaćen teorijski pregled proizvoda ruralne turistiĉke destinacije općenito, razvojnih i marketinških pretpostavki i smjernica te specifiĉnosti marketinga u ruralnom turizmu. Osim toga, obuhvaćen je pregled stanja ruralnog turizma na razini cijele Republike Hrvatske, pravno-institucionalni okvir te vaţnost usklaĊenog djelovanja svih dionika turizma i utjecaj turizma na dionike. Općeniti nalazi istraţivanja potvrĊeni su empirijskim dijelom rada na primjeru Dalmatinske zagore, ĉija valorizacija i pregled resursa su prethodno izloţeni. Istraţivanje trţišta pruţilo je uvid u aktualno stanje turistiĉke ponude te ukazalo na mogućnosti, ograniĉenja i potencijalna rješenja. Doprinos diplomskog rada ogleda se u navoĊenju smjernica za marketinško upravljanje i razvoj ruralne ponude Dalmatinske zagore, a koje se mogu primijeniti na bilo koju ruralnu turistiĉku destinaciju.
Abstract (english)
The purpose of this final thesis was to indicate the possibility of rural rourism development in the hinterland destinations, based on the analysis of the resource base and the potentials of rural areas. The thesis includes theoretical overview of the rural tourism products in general, development and marketing assumptions and guidelines as well as the specifics of marketing acitivities in rural tourism. In addition, the overview of the rural tourism state on the national level is implicated, just like legal and institutional framework, the importance of concerted action of all tourism stakeholders and the impact of tourism on the stakeholders. General research findings have been confirmed by the empirical part of the work on the example of Dalmatian hinterland, whose evaluation and overview of the resources are previously listed. Market research has provided an insight into the current state of the tourism offer and pointed out the possibilities, limitations and potential solutions. The contribution of thesis is reflected in the labeling guidelines for marketing management and rural development of the Dalmatian hinterland tourist offer, which can be applied to any other rural tourism destination.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:144541
Study programmeTitle: Tourism and Hotel Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-10-25 12:51:22