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undergraduate thesis
TEHNIKE PRIVLAČENJA PAŽNJE POTROŠAČA U OGLASIMA I NA PRODAJNOM MJESTU
Završni rad
2021. urn:nbn:hr:124:823356
Mužinić, Nikolina
University of Split
Faculty of economics Split

Cite this document

Mužinić, N. (2021). TEHNIKE PRIVLAČENJA PAŽNJE POTROŠAČA U OGLASIMA I NA PRODAJNOM MJESTU : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:823356

Mužinić, Nikolina. "TEHNIKE PRIVLAČENJA PAŽNJE POTROŠAČA U OGLASIMA I NA PRODAJNOM MJESTU : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:823356

Mužinić, Nikolina. "TEHNIKE PRIVLAČENJA PAŽNJE POTROŠAČA U OGLASIMA I NA PRODAJNOM MJESTU : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:823356

Mužinić, N. (2021). 'TEHNIKE PRIVLAČENJA PAŽNJE POTROŠAČA U OGLASIMA I NA PRODAJNOM MJESTU : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 07 January 2025, https://urn.nsk.hr/urn:nbn:hr:124:823356

Mužinić N. TEHNIKE PRIVLAČENJA PAŽNJE POTROŠAČA U OGLASIMA I NA PRODAJNOM MJESTU : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2021 [cited 2025 January 07] Available at: https://urn.nsk.hr/urn:nbn:hr:124:823356

N. Mužinić, "TEHNIKE PRIVLAČENJA PAŽNJE POTROŠAČA U OGLASIMA I NA PRODAJNOM MJESTU : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:124:823356

Metadata
TitleTEHNIKE PRIVLAČENJA PAŽNJE POTROŠAČA U OGLASIMA I NA PRODAJNOM MJESTU : Završni rad
AuthorNikolina Mužinić
MentorMirela Mihić (mentor)
MBZ: 220980
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2021-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Potrošači svakodnevno primaju veliki broj oglašivačkih poruka te iste svjesno ili nesvjesno percipiraju kao tehnike koje služe za privlačenje njihove pažnje. Glavni cilj tvrtki jest spoznati potrebe i želje te način kako te iste potrebe i želje zadovoljiti. Kako bi ostvarili svoj cilj tvrtke moraju privući pažnju potrošača, stoga se koriste različitim tehnikama, kako u oglasima tako i na prodajnim mjestima, kako bi zadobili pažnju svoje ciljne skupine potrošača. Rad sadrži nekoliko najučestalijih spomenutih tehnika, a osim njihovog analiziranja, predmet istraživanja završnog rada bio je i istražiti kako tvrtke koriste psihologiju u marketingu da potaknu kupce na kupnju. Cilj rada je bio istražiti utjecaj percepcije na potrošače i što istima privlači najviše pažnju tijekom kupnje.
Abstract (english)
Consumers daily receive numerous advertising messages and, consciously or unconsciously, perceive them as techniques that serve to attract their attention. The main goal of companies is to know the needs and desires of consumers and the way these same needs and desires are met. In order to meet their goal, companies need to attract the attention of consumers. Therefore, companies use different techniques, both in ads and at points of sale, to gain the attention of their target consumer group. The paper has several of the most often mentioned techniques, and in addition to analyzing them, the subject of the research of the final paper was to investigate how companies use psychology in marketing to encourage customers to buy. The aim of the paper was to clarify the impact of perception on consumers and what attracts the most attention to them during the shopping process.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:823356
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-09-28 10:13:24