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undergraduate thesis
PRIMJENA I ANALIZA REFERENTNIH GRUPA U OGLAŠAVANJU
Završni rad
2021. urn:nbn:hr:124:752345
Balaić-Marmun, Doris
University of Split
Faculty of economics Split

Cite this document

Balaić Marmun, D. (2021). PRIMJENA I ANALIZA REFERENTNIH GRUPA U OGLAŠAVANJU : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:752345

Balaić Marmun, Doris. "PRIMJENA I ANALIZA REFERENTNIH GRUPA U OGLAŠAVANJU : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:752345

Balaić Marmun, Doris. "PRIMJENA I ANALIZA REFERENTNIH GRUPA U OGLAŠAVANJU : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:752345

Balaić Marmun, D. (2021). 'PRIMJENA I ANALIZA REFERENTNIH GRUPA U OGLAŠAVANJU : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:752345

Balaić Marmun D. PRIMJENA I ANALIZA REFERENTNIH GRUPA U OGLAŠAVANJU : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2021 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:124:752345

D. Balaić Marmun, "PRIMJENA I ANALIZA REFERENTNIH GRUPA U OGLAŠAVANJU : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:124:752345

Metadata
TitlePRIMJENA I ANALIZA REFERENTNIH GRUPA U OGLAŠAVANJU : Završni rad
AuthorDoris Balaić-Marmun
MentorMirela Mihić (mentor)
MBZ: 220980
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2021-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Suvremeni potrošač je pod konstantnim utjecajem raznih faktora iz okruženja, pa pridobivanje njegove pozornosti u tako dinamičnom okruženju nije ni malo lak zadatak. Marketeri nastoje utjecati na njegovo ponašanje putem marketinških alata.. Jedan od mogućih načina utjecaja na ponašanje potrošača analiziran je u svrhu ovoga rada. U radu je objašnjeno što su referentne grupe i zašto marketinški stručnjaci pridaju toliku pažnju upravo ovoj društvenoj grupi. Cilj rada je analizirati primjere oglasa s apelima na referentnu grupu, a u tu svrhu rad je u posljednjem djelu potkrijepljen primjerima iz prakse.
Abstract (english)
Contemporary consumer is under constant influence of the environmental factors. Gaining consumer attention is not an easy task. Marketers try to influence consumer behaviour by utilising marketing tools. One of possible ways to influence consumer is analyzed in this thesis. Thesis covers reference groups and reasons why marketing experts give a significant attention to this exact social group. The goal of this thesis is to analyze the examples of advertisments with reference group appeals. For that purpose, in it's last chapter, this thesis provides some real world examples of such advertising.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:752345
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2021-09-29 13:33:46