The topic of this paper are strategies for attracting FDI in the countries of Central and Southeast Europe. The paper describes in detail the main features of FDI, the basic characteristics of foreign investment and strategies for attracting them. The main problem of the work is the difference in strategies for attracting FDI depending on the location of the described countries. Each country, which in accordance with the conditions of globalization has decided to participate in the division of major parts of international production, must define a clear mechanism for attracting FDI that focuses on the economic policy of that country, certain political and regional aspects, its economic stability and ability to require successful insurance. resse reasonable and reasonable prices. Liberal policies are certainly necessary conditions for the application of foreign direct investment, which means that policy liberalization is in fact a necessary determinant of FDI, because proactive measures stimulate investment to create a better position to attract foreign capital. The objectives of the research are based on data on investments in the five described countries in order to get a clearer picture of what investments have looked like throughout history and what has changed by applying different policies for attracting foreign direct investment. The paper consists of a theoretical and an empirical part. In the theoretical part, all significant concepts related to foreign direct investment will be presented, which will then be applied to the empirical part in the comparison of investments in selected countries. The results of the research showed that the countries of Central Europe are most often at an advantage due to their membership in the European Union, geographical position and engagement in attracting investors through an investment attraction agency. In Central Europe, various incentives are most often offered in the form of tax cuts and cash grants for investment projects in manufacturing and manufacturing industries. The countries of Southeast Europe are mostly countries with poor infrastructure, relatively high risks of corruption with persistent political instability and a population of limited purchasing power. These countries are still developing so it is not surprising that the strategies attracted to FDI are mainly related to strengthening tax administrations, improving transparency and introducing a number of tax adjustments in favor of economic liberalization.