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undergraduate thesis
GERILSKI MARKETING
Završni rad
2021. urn:nbn:hr:124:616757
Milostić, Zara
University of Split
Faculty of economics Split

Cite this document

Milostić, Z. (2021). GERILSKI MARKETING : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:616757

Milostić, Zara. "GERILSKI MARKETING : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:616757

Milostić, Zara. "GERILSKI MARKETING : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:616757

Milostić, Z. (2021). 'GERILSKI MARKETING : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 17 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:616757

Milostić Z. GERILSKI MARKETING : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2021 [cited 2024 April 17] Available at: https://urn.nsk.hr/urn:nbn:hr:124:616757

Z. Milostić, "GERILSKI MARKETING : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:124:616757

Metadata
TitleGERILSKI MARKETING : Završni rad
AuthorZara Milostić
MentorGoran Dedić (mentor)
MBZ: 274212
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2021-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U današnje vrijeme oglašavanje je ono što čini značajnu razliku kada je u pitanju isticanje među konkurencijom. Poduzeća/kompanije/određeni brandovi se sve više trude kako bi se izdvojili od konkurenata. U želji za izdvajanjem, kompanije se okreću ka gerilskom marketingu koji na efektivan način, uz niske troškove i malo napora ostvaruje ogroman rezultat. Rad je podijeljen u 5 cjelina. U prvoj cjelini se upoznaje sa ciljevima rada i predmetom istraživanja, uz objašnjavanje svake cjeline. U drugoj cjelini („Pojam gerilskog marketinga“) se objašnjava uloga gerilskog marketinga, njegove prednosti i nedostaci naspram tradicionalnog. U trećoj cjelini („Pojavni oblici gerilskog marketinga“) se pobliže objašnjava svaki tip gerilskog oglašavanja i njegova uloga. Četvrta cjelina analizira utjecaj gerilskog marketinga na samog potrošača i daje odgovore na njihovo shvaćanje istog. U petoj cjelini, odnosno zaključku se iznose stavovi autora o predmetu istraživanja i ciljevima rada do kojih se prethodnim istraživanjem nastojalo doći.
Abstract (english)
Nowadays, marketing is what makes a significant difference when it comes to standing out among the competition. Companies/firms/certain brands are increasingly trying to stand out from the crowd. In the desire to stand out, companies are turning to guerrilla marketing, which in an effective way with low costs and little effort, achieves a huge result. The final work is divided into 5 parts. In the first unit it is introduced to the objectives of the work and the subject of research, with an explanation of each unit. The second part („The concept of guerrilla marketing“) explains the role of guerrilla marketing, its advantages and disadvantages over traditional. The third part („Emerging forms of guerrilla marketing“) explains in more detail each type of guerrilla advertising and its role. The fourth unit analyzes the impact of guerrilla marketing on the consumer and provides answers to their understanding of the same. In the fifth part, in the conclusion, the views of the authors on the subject of the research and the goals of the work that the previous research sought to reach are presented.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:616757
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-05 13:15:42