The number of tourists visiting Croatia is growing every year, if we ignore the impact on new situations. Never in history has one traveled more than now as travel has become almost accessible to everyone. That is why many services offered try to serve end consumers in all possible ways by offering them services at various prices. This is exactly how the development of low-cost carriers has emerged, whose market niche is precisely those tourists who are willing to travel more often but on a limited budget. On the other hand, there is always a certain segment that is willing to pay a much higher price than the average and such guests are not price sensitive. In any case, the offer must be varied to satisfy the tastes of all tourists. The companies easyJet, RyanAir, Wizz Air, Vueling, Volotea and many similar features have contributed to some form of mass tourism that we all somehow avoid. However if we want to make a living from tourism any form of tourism is good but within certain limits. We cannot strive to attract only guests with already higher purchasing power because there are no such guests in abundance. In addition, such guests are looking for exclusive services that private renters cannot fulfill, so such money can be mostly poured into higher category hotels and restaurants. Croatia Airlines operates at a loss on an annual basis under the pretext that we must have a Croatian company at a loss. If countries like Slovenia and Italy could shut down their national airlines, so can we. They have been replaced by other for-profit airlines, and their operations have not been funded by anyone's government. In the free market, everyone should be equal and the one whose business is the most profitable and most successful survives. It is certain that in the next few years, with the establishment of new airlines, there will be an expansion of Croatian tourism, and the question is whether we will be able to use it properly.