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master's thesis
UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST
Diplomski rad
2021. urn:nbn:hr:124:647405
Budalić, Katarina
University of Split
Faculty of economics Split

Cite this document

Budalić, K. (2021). UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:647405

Budalić, Katarina. "UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:647405

Budalić, Katarina. "UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:647405

Budalić, K. (2021). 'UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:647405

Budalić K. UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2021 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:124:647405

K. Budalić, "UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:124:647405

Metadata
TitleUTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST : Diplomski rad
AuthorKatarina Budalić
MentorMarina Lovrinčević (mentor)
MBZ: 295566
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2021-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U radu se obrađuje utjecaj društveno odgovornog poslovanja na konkurentsku prednost na primjeru poduzeća Verus Pro. Motiv za provedbom istraživanja je proizašao iz činjenice da se koncept društvene odgovorno opsežno obrađuje na primjerima korporacija, dok je utjecaj društveno odgovornog poslovanja na poslovanje malih i srednjih poduzeća i dalje nedovoljno istražen. Ujedno je prepoznata potreba za obrazloženjem spone između društvene odgovornosti konkurentnosti putem imidža i reputacije poduzeća. Nakon teorijskog okvira, u radu su predstavljeni rezultati empirijskog istraživanja o društveno odgovornom poslovanju i konkurentnosti poduzeća Verus Pro. Rezultati istraživanja su potvrdili jaku pozitivnu korelaciju između društveno odgovornog poslovanja i održive konkurentnosti u poslovanju odabranog malog poduzeća.
Abstract (english)
The paper deals with the impact of corporate social responsibility on competitive advantage on the example of Verus Pro. The motive for conducting the research stemmed from the fact that the concept of corporate social responsibility is extensively covered on the examples of corporations, while the impact of corporate social responsibility on the business of small and medium enterprises is still insufficiently researched. At the same time, the need to explain the link between the social responsibility of competitiveness through the image and reputation of the company was recognized. Following the theoretical framework, the paper presents the results of empirical research on corporate social responsibility and competitiveness of Verus Pro. The results of the research confirmed a strong positive correlation between socially responsible business and sustainable competitiveness in the business of the selected small business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:647405
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-11-02 13:21:54