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master's thesis
Usporedna analiza i implementacija „dobrih praksi“ eno – turizma Portugala na područje Splitsko – dalmatinske županije
Diplomski rad
2021. urn:nbn:hr:124:055824
Lovrić, Karla
University of Split
Faculty of economics Split

Cite this document

Lovrić, K. (2021). Usporedna analiza i implementacija „dobrih praksi“ eno – turizma Portugala na područje Splitsko – dalmatinske županije : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:055824

Lovrić, Karla. "Usporedna analiza i implementacija „dobrih praksi“ eno – turizma Portugala na područje Splitsko – dalmatinske županije : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:055824

Lovrić, Karla. "Usporedna analiza i implementacija „dobrih praksi“ eno – turizma Portugala na područje Splitsko – dalmatinske županije : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:055824

Lovrić, K. (2021). 'Usporedna analiza i implementacija „dobrih praksi“ eno – turizma Portugala na područje Splitsko – dalmatinske županije : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 23 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:055824

Lovrić K. Usporedna analiza i implementacija „dobrih praksi“ eno – turizma Portugala na područje Splitsko – dalmatinske županije : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2021 [cited 2024 April 23] Available at: https://urn.nsk.hr/urn:nbn:hr:124:055824

K. Lovrić, "Usporedna analiza i implementacija „dobrih praksi“ eno – turizma Portugala na područje Splitsko – dalmatinske županije : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:124:055824

Metadata
TitleUsporedna analiza i implementacija „dobrih praksi“ eno – turizma Portugala na područje Splitsko – dalmatinske županije : Diplomski rad
AuthorKarla Lovrić
MentorMaja Fredotović (mentor)
MBZ: 023764
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2021-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
General Economy
Abstract
Enoturizam sastoji se od lanca vrijednosti proizvoda čiji razvoj zahtjeva sjedinjavanje najmanje dvije industrije, vinogradarstvo i turizam. Portugal predstavlja uspješan primjer korištenja i razvitka postojeće industrije vina u turističke svrhe, danas enoturizam predstavlja jedan od ključnih ciljeva razvoja Portugala kao destinacije. Razvoje enoturizma utjecao je diversificiranu ponudu, porast turističkih brojki te razvoj ruralnih područja. Iako Splitsko – dalmatinska županija posjeduje tradiciju vinarstva, jedinstvene vinograde i autentična vina, razvoj enoturizma još uvijek zaostaje za ostalim regijama Hrvatske. Problem razvoja enoturizma u SDŽ pokušao se riješiti implementacijom dobrih praksi proizvoda enoturizma Portugala na proizvode u županiji. Osnovni problem se javlja u početnim fazama razvoja lanca vrijednosti enoturizma, a odnosi se na regionalnu vlast i koordinaciju dionika. Problem ponude je nedostajanje vinske ceste razvoj koje potiče i dodatna ulaganja u ostale proizvode enoturizma.
Abstract (english)
Enotourism consists of a value chain of products whose development requires the unification of at least two industries, viticulture and tourism. Portugal is a successful example of utilizing an existing industry, more precisely the wine industry for tourism purposes. Today wine tourism is one of the main goals in the National tourism development plan of Portugal. The development of wine tourism contributed to diversification of products, increase in tourist numbers and the development of rural areas. Although the Split – Dalmatia County has a tradition of winemaking, unique vineyards and authentic wines, the development of wine tourism still lags behind in comparisson to other Croatian regions. In this thesis, an attempt was made to solve the problem of the development of wine tourism in Split – Dalmatia County by applying the good practices Portugal has made in the development of wine tourism products. Problems have been identified in the initial stages of the development of the wine tourism value chain, reffering to regional governance and stakeholder coordination. When it comes to offer, the lack of a wine routes is a great problem. By solving the problem of wine routes additional investments and product development would be induced.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:055824
Study programmeTitle: Tourism and Hotel Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-11-29 08:40:18