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undergraduate thesis
STRATEŠKA ANALIZA PODUZEĆA AD PLASTIK D.D.
Završni rad
2022. urn:nbn:hr:124:690455
Lovrić, Magda
University of Split
Faculty of economics Split

Cite this document

Lovrić, M. (2022). STRATEŠKA ANALIZA PODUZEĆA AD PLASTIK D.D. : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:690455

Lovrić, Magda. "STRATEŠKA ANALIZA PODUZEĆA AD PLASTIK D.D. : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:690455

Lovrić, Magda. "STRATEŠKA ANALIZA PODUZEĆA AD PLASTIK D.D. : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:690455

Lovrić, M. (2022). 'STRATEŠKA ANALIZA PODUZEĆA AD PLASTIK D.D. : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 05 June 2023, https://urn.nsk.hr/urn:nbn:hr:124:690455

Lovrić M. STRATEŠKA ANALIZA PODUZEĆA AD PLASTIK D.D. : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2022 [cited 2023 June 05] Available at: https://urn.nsk.hr/urn:nbn:hr:124:690455

M. Lovrić, "STRATEŠKA ANALIZA PODUZEĆA AD PLASTIK D.D. : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:124:690455

Metadata
TitleSTRATEŠKA ANALIZA PODUZEĆA AD PLASTIK D.D. : Završni rad
AuthorMagda Lovrić
MentorNikša Alfirević (mentor)
MBZ: 232134
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2022-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U ovom završnom radu napravljena je strateška analiza na primjeru poduzeća AD Plastik d.d., najvećeg proizvođača plastičnih automobilskih dijelova u Republici Hrvatskoj, ali i na području cijele Istočne Europe. Provedena je analiza interne okoline uz pomoć analize lanca vrijednosti i analiza eksterne okoline pomoću PEST analize i analize Porterovih pet konkurentskih sila. Nadalje, navedene analize su objedinjenje i sistematizirane u SWOT analizi na kraju rada. Svrha provođenja analize jest procijeniti konkurentsku sposobnost i uspješnost strategije poslovanja poduzeća AD Plastik. Unatoč financijskim gubitcima i smanjenju proizvodnje zbog utjecaja pandemije, poduzeće je poslovnu godinu završilo s dobitkom što ukazuje na sposobnost menadžmenta da iskoristi unutarnje snage i prilike na tržištu kako bi neutraliziralo slabosti i prijetnje.
Abstract (english)
In this final paper, strategic analysis is made on the example of the company AD Plastik d.d., the largest manufacturer of plastic automotive parts in the Republic of Croatia and Eastern Europe. An internal environment analysis was performed using chain value analysis, an external environment analysis using PEST analysis, and an analysis of Porter’s five competing forces. Furthermore, these analyzes are pooled and systematized in a SWOT analysis at the end of the paper. Finally, the implementation analysis aims to assess the competitiveness and successful business strategy of AD Plastik. Despite financial losses and declining production due to the impact of the Pandemic, the company ended the business year with a profit indicating the ability of management to leverage internal strengths and market opportunities to neutralize weaknesses and threats.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:690455
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2022-10-27 11:41:16