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undergraduate thesis
Digitalni kanali distribucije proizvoda osiguranja
2023. urn:nbn:hr:124:768794
Krajina, Manuela
University of Split
Faculty of economics Split

Cite this document

Krajina, M. (2023). Digitalni kanali distribucije proizvoda osiguranja (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:768794

Krajina, Manuela. "Digitalni kanali distribucije proizvoda osiguranja." Undergraduate thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:768794

Krajina, Manuela. "Digitalni kanali distribucije proizvoda osiguranja." Undergraduate thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:768794

Krajina, M. (2023). 'Digitalni kanali distribucije proizvoda osiguranja', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 09 January 2025, https://urn.nsk.hr/urn:nbn:hr:124:768794

Krajina M. Digitalni kanali distribucije proizvoda osiguranja [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2023 [cited 2025 January 09] Available at: https://urn.nsk.hr/urn:nbn:hr:124:768794

M. Krajina, "Digitalni kanali distribucije proizvoda osiguranja", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:124:768794

Metadata
TitleDigitalni kanali distribucije proizvoda osiguranja
AuthorManuela Krajina
MentorMarijana Ćurak (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2023-06-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U svrhu prodaje proizvoda osiguranja, društva za osiguranje koriste različite distribucijske kanale, kao što su posrednici u osiguranju, izravna prodaja, bankoosiguranje i digitalni kanali. Digitalni kanali distribucije proizvoda osiguranja odnose se na korištenje Interneta i drugih digitalnih tehnologija za prodaju i distribuciju proizvoda osiguranja. Umjesto tradicionalnih metoda prodaje, kao što su izravna prodaja i posrednici u osiguranju, digitalni kanali omogućuju društvima za osiguranje da dosegnu i zadovolje potrebe klijenata putem online platformi. Najveća prednost digitalnih kanala distribucije proizvoda osiguranja je ušteda vremena, dok je najveći nedostatak izostanak osobnog kontakta. Na temelju istraživanja digitalnih kanala distribucije osiguranja u Republici Hrvatskoj, dolazi se do zaključka da je većina od 15 društava za osiguranje prepoznala potencijal digitalizacije i isti koristi.
Abstract (english)
To achieve their goal of selling insurance products, insurance companies rely on various channels of distribution. These include: insurance intermediaries, direct sales, bancassurance and digital/on-line sales. Digital distribution of insurance products includes the use of the internet and other digital technologies to sell their products. Instead of traditional sales methods, such as direct sales or intermediaries, digital channels allow insurance companies to reach and meet the needs of their clients through on-line platforms. The greatest advantage of digital distribution of insurance products is in time saved, while the greatest disadvantage is the lack of personal contact. Research on digital insurance distribution in Croatia shows that the majority of the 15 insurance companies have recognized the benefits of digitalization and accordingly use it.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:768794
Study programmeTitle: Small Enterprise Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-06-11 08:46:42