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master's thesis
Psihološki i socio-demografski pokretači pro-okolišnog ponašanja u pripadnika generacije Z
2023. urn:nbn:hr:124:970224
Ivković, Dora
University of Split
Faculty of economics Split

Cite this document

Ivković, D. (2023). Psihološki i socio-demografski pokretači pro-okolišnog ponašanja u pripadnika generacije Z (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:970224

Ivković, Dora. "Psihološki i socio-demografski pokretači pro-okolišnog ponašanja u pripadnika generacije Z." Master's thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:970224

Ivković, Dora. "Psihološki i socio-demografski pokretači pro-okolišnog ponašanja u pripadnika generacije Z." Master's thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:970224

Ivković, D. (2023). 'Psihološki i socio-demografski pokretači pro-okolišnog ponašanja u pripadnika generacije Z', Master's thesis, University of Split, Faculty of economics Split, accessed 15 May 2024, https://urn.nsk.hr/urn:nbn:hr:124:970224

Ivković D. Psihološki i socio-demografski pokretači pro-okolišnog ponašanja u pripadnika generacije Z [Master's thesis]. Split: University of Split, Faculty of economics Split; 2023 [cited 2024 May 15] Available at: https://urn.nsk.hr/urn:nbn:hr:124:970224

D. Ivković, "Psihološki i socio-demografski pokretači pro-okolišnog ponašanja u pripadnika generacije Z", Master's thesis, University of Split, Faculty of economics Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:124:970224

Metadata
TitlePsihološki i socio-demografski pokretači pro-okolišnog ponašanja u pripadnika generacije Z
Title (english)Psychological and Socio-demographic Drivers of Pro-environmental Behaviour in Generation Z
AuthorDora Ivković
MentorAnte Mandić (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2023, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Ova istraživačka studija imala je za cilj istražiti socio-demografske karakteristike i psihološke čimbenike koji utječu na pro-okolišno ponašanje među pojedincima generacije Z. Obrađena su dva istraživačka pitanja: utjecaj socio-demografskih karakteristika na psihološke pokretače pro-okolišnog ponašanja te značajni psihološki čimbenici koji utječu na pro-okolišno ponašanje. Rezultati su otkrili da spol, razina obrazovanja i područje stanovanja značajno utječu na psihološke pokretače kao što su osjećaji krivnje i moralne obveze. Žene su pokazale višu razinu krivnje, moralnih obaveza i samoidentiteta vezanih uz odgovornost prema okolišu. Više razine obrazovanja korelirale su s krivnjom kao istaknutim psihološkim čimbenikom, dok su niže razine obrazovanja pokazale veći utjecaj moralne obveze i znanja specifičnog za akciju. Život u suburbanim područjima omogućio je bolji pristup resursima koji podržavaju pro-okolišna ponašanja, što je dovelo do veće samoučinkovitosti, osjećaja krivnje i moralnih obaveza. Ovi rezultati naglašavaju važnost razmatranja socio-demografskih varijabli i psiholoških čimbenika u promicanju pro-okolišnog ponašanja među pojedincima generacije Z.
Abstract (english)
This research study aimed to investigate the socio-demographic characteristics and psychological factors influencing pro-environmental behaviour among Generation Z individuals. Two research questions were addressed: the influence of socio-demographic characteristics on psychological drivers of pro-environmental behaviour, and the significant psychological factors affecting pro-environmental behaviour. The findings revealed that gender, education level, and residential area significantly influenced psychological drivers such as guilt feelings and moral obligations. Women showed higher levels of guilt, moral obligations, and self-identity related to environmental responsibility. Higher education levels correlated with guilt as a prominent psychological factor, while lower education levels showed greater influence from moral obligation and action-specific knowledge. Living in suburban areas provided better access to resources supporting pro-environmental behaviours, leading to higher self-efficacy, guilt feelings, and moral obligations. These findings highlight the importance of considering socio-demographic variables and psychological factors in promoting pro-environmental behaviour among Generation Z individuals.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:970224
Study programmeTitle: Tourism and Hotel Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-09-07 16:40:55