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undergraduate thesis
UTJECAJ MARKETINGA PUTEM DRUŠTVENIH MREŽA NA USPJEŠNOST POSLOVANJA TVRTKE " KARTING SPLIT J.D.O.O. "
2023. urn:nbn:hr:124:431550
Španić, Anđelo
University of Split
Faculty of economics Split

Cite this document

Španić, A. (2023). UTJECAJ MARKETINGA PUTEM DRUŠTVENIH MREŽA NA USPJEŠNOST POSLOVANJA TVRTKE " KARTING SPLIT J.D.O.O. " (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:431550

Španić, Anđelo. "UTJECAJ MARKETINGA PUTEM DRUŠTVENIH MREŽA NA USPJEŠNOST POSLOVANJA TVRTKE " KARTING SPLIT J.D.O.O. "." Undergraduate thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:431550

Španić, Anđelo. "UTJECAJ MARKETINGA PUTEM DRUŠTVENIH MREŽA NA USPJEŠNOST POSLOVANJA TVRTKE " KARTING SPLIT J.D.O.O. "." Undergraduate thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:431550

Španić, A. (2023). 'UTJECAJ MARKETINGA PUTEM DRUŠTVENIH MREŽA NA USPJEŠNOST POSLOVANJA TVRTKE " KARTING SPLIT J.D.O.O. "', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:431550

Španić A. UTJECAJ MARKETINGA PUTEM DRUŠTVENIH MREŽA NA USPJEŠNOST POSLOVANJA TVRTKE " KARTING SPLIT J.D.O.O. " [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2023 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:124:431550

A. Španić, "UTJECAJ MARKETINGA PUTEM DRUŠTVENIH MREŽA NA USPJEŠNOST POSLOVANJA TVRTKE " KARTING SPLIT J.D.O.O. "", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:124:431550

Metadata
TitleUTJECAJ MARKETINGA PUTEM DRUŠTVENIH MREŽA NA USPJEŠNOST POSLOVANJA TVRTKE " KARTING SPLIT J.D.O.O. "
Title (english)THE INFLUENCE OF SOCIAL MEDIA MARKETING ON THE BUSINESS SUCCESS OF THE COMPANY " KARTING SPLIT J.D.O.O. "
AuthorAnđelo Španić
MentorŽeljko Garača (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2023, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Društvene mreže su moćan alat za promociju usluga i rast poduzeća u današnjem digitalnom dobu. Poduzeća poput Karting Split j.d.o.o. mogu iskoristiti društvene mreže za izgradnju i jačanje svog branda. Aktivnim objavljivanjem sadržaja, mogu uspostaviti odnose sa pratiteljima i postići prepoznatljivost među ostatkom konkurencije. Društvene mreže također omogućuju poduzećima da prate potrebe i želje ciljane publike, odnosno korisnika kroz povratne informacije (lajkovi, klikovi, komentari..). Komunikacija sa korisnicima je također izuzetno važna za stvaranje lojalnosti i zbog samog prilagođavanja okolini. Ključno je imati dobro osmišljen i pripremljen plan i strategiju za objave, te kroz pravilno korištenje društvenih mreža, poduzeća mogu izgraditi brand, privući nove kupce, i održavati lojalnost postojećih kupaca. Iskoristite prednosti koje društvene mreže pružaju u današnjem digitalnom dobu!
Abstract (english)
Social media is a powerful tool for promoting services and growing business in today's digital age. Companies like Karting Split j.d.o.o. can leverage social media for brand building and strengthening. Through active content sharing, they can establish relationship with followers and achieve, recognition among competitors. Social media also enables companies to track the needs and desires of their target audience, the users, through feedback mechanisms such as likes, clicks and comments. Communication with users is crucial for fostering loyalty and adapting to the environment. It is essential to have a well-designed and prepared plan and strategy for posts. By utilizing social media correctly, companies can build their brand, attract new costumers, and maintain loyalty among existing costumers. Take advantage of the benefits that social media offers in today's digital age!
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:431550
Study programmeTitle: Small enterprise management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) icon
Created on2023-09-14 14:24:39