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undergraduate thesis
STRATEŠKA ANALIZA POLJOPRIVREDNE ZADRUGE “MASLINA I VINO”
2023. urn:nbn:hr:124:513879
Gugić, Iva
University of Split
Faculty of economics Split

Cite this document

Gugić, I. (2023). STRATEŠKA ANALIZA POLJOPRIVREDNE ZADRUGE “MASLINA I VINO” (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:513879

Gugić, Iva. "STRATEŠKA ANALIZA POLJOPRIVREDNE ZADRUGE “MASLINA I VINO”." Undergraduate thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:513879

Gugić, Iva. "STRATEŠKA ANALIZA POLJOPRIVREDNE ZADRUGE “MASLINA I VINO”." Undergraduate thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:513879

Gugić, I. (2023). 'STRATEŠKA ANALIZA POLJOPRIVREDNE ZADRUGE “MASLINA I VINO”', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 05 May 2024, https://urn.nsk.hr/urn:nbn:hr:124:513879

Gugić I. STRATEŠKA ANALIZA POLJOPRIVREDNE ZADRUGE “MASLINA I VINO” [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2023 [cited 2024 May 05] Available at: https://urn.nsk.hr/urn:nbn:hr:124:513879

I. Gugić, "STRATEŠKA ANALIZA POLJOPRIVREDNE ZADRUGE “MASLINA I VINO”", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:124:513879

Metadata
TitleSTRATEŠKA ANALIZA POLJOPRIVREDNE ZADRUGE “MASLINA I VINO”
AuthorIva Gugić
MentorAnita Talaja (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2023-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj rada bio je izraditi cjelokupnu stratešku analizu poljoprivredne zadruge „Maslina i vino“ i utvrditi strateške čimbenike koji utječu ili mogu utjecati na razvoj zadruge te ocijeniti njen konkurentski položaj. U radu su korištene metode deskripcije, studije slučaja i analize (vanjske, unutrašnje okoline i SWOT analiza). Rezultati skeniranja opće i poslovne okoline pokazuju da za analiziranu zadrugu prevladavaju prilike u odnosu na prijetnje iz opće i poslovne okoline. Analizom interne okoline utvrđeno je da u zadruzi prevladavaju pozitivni unutrašnji čimbenici. Strateška alternativa PZ „Maslina i vino“ u budućem srednjoročnom razdoblju je maksi-maksi strategija (SO) u kojoj prevladavaju interne snage i eksterne prilike te bi trebalo maksimalno upotrebljavati snage da bi se potpuno iskoristilo eksterne prilike.
Abstract (english)
The aim of the paper was to create an overall strategic analysis of the agricultural cooperative "Maslina i vino" and to determine the strategic factors that influence or can influence the development of the cooperative and evaluate its competitive position. The paper used methods of description, case study and analysis (external, internal environment and SWOT analysis). The results of scanning the general and business environment show that for the analysed cooperative there are more opportunities than threats from the general and business environment. By analysing the internal environment, it was determined that positive internal factors prevail in the cooperative. The strategic alternative of PZ "Maslina i vino" in the future medium-term period is a maxi-maxi strategy (SO) in which internal forces and external opportunities prevail, and forces should be used to the maximum to take full advantage of external opportunities.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:513879
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-09-15 10:46:49