prikaz prve stranice dokumenta Strateško promišljanje i konkurentska prednost
Access restricted to students and staff of home institution
master's thesis
Strateško promišljanje i konkurentska prednost
2023. urn:nbn:hr:124:162856
Jukić, Luka
University of Split
Faculty of economics Split

Cite this document

Jukić, L. (2023). Strateško promišljanje i konkurentska prednost (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:162856

Jukić, Luka. "Strateško promišljanje i konkurentska prednost." Master's thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:162856

Jukić, Luka. "Strateško promišljanje i konkurentska prednost." Master's thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:162856

Jukić, L. (2023). 'Strateško promišljanje i konkurentska prednost', Master's thesis, University of Split, Faculty of economics Split, accessed 12 May 2024, https://urn.nsk.hr/urn:nbn:hr:124:162856

Jukić L. Strateško promišljanje i konkurentska prednost [Master's thesis]. Split: University of Split, Faculty of economics Split; 2023 [cited 2024 May 12] Available at: https://urn.nsk.hr/urn:nbn:hr:124:162856

L. Jukić, "Strateško promišljanje i konkurentska prednost", Master's thesis, University of Split, Faculty of economics Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:124:162856

Metadata
TitleStrateško promišljanje i konkurentska prednost
Title (english)Strategic thinking and competitive advantage
AuthorLuka Jukić
MentorAnita Talaja (mentor)
Committee memberAnita Talaja (predsjednik povjerenstva)
Committee memberNikša Alfirević (član povjerenstva)
Committee memberJasenko Ljubica (član povjerenstva)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2023-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Na današnjem tržištu i u poslovnom svijetu promjene su svakodnevica, mnoga poduzeća suočavaju se s kompleksnim problemima zbog velikih promjena vanjskih čimbenika. Zbog velikog intenziteta konkurencije i stalnih tehnoloških i tržišnih promjena, nužni su inovativni pristupi kako bi se postigla konkurentska prednost. Poduzeće kako bi bilo konkurentno na tržištu treba strateško promišljanje da kreira dinamičan pristup na organizacijskoj i individualnoj razini koja vodi prema glavnim faktorima bitnim za stvaranje konkurentske prednosti. Implementiranjem strateškog promišljanja kod menadžera za rezultat ima uočavanje, spoznavanje i prihvaćanje što utječe na budućnost poduzeća, isto tako kritički propituje opcije iz više perspektiva te u skladu s tim oblikuje pristupe i ponašanje. Odnos između strateškog promišljanja i konkurentske prednosti je predmet različitih istraživanja i dobio je na popularnosti u posljednjim desetljećima, jer strateško promišljanje samo po sebi uvijek je bilo tema rasprave zbog svojih kognitivnih komponenti. Prema njima je provedeno empirijsko istraživanje povezanosti strateškog promišljanja i konkurentske prednosti. Menadžeri poduzeća su bili predmet ispitivanja, jer se na razini menadžmenta najviše primjenjuje strateško promišljanje. Empirijsko istraživanje pokazalo je da postoji povezanost strateškog promišljanja i konkurentske prednosti, ali je potrebno još uzoraka i istraživanja za neke od dimenzija strateškog promišljanja.
Abstract (english)
In today's market and the business world, changes are a daily occurrence, many companies face complex problems due to major changes in external factors. Due to the high intensity of competition and constant technological and market changes, innovative approaches are necessary to achieve a competitive advantage. To be competitive in the market, a company needs strategic thinking to create a dynamic approach at the organizational and individual level that leads to the main factors essential for creating a competitive advantage. By implementing strategic thinking, the result is that the manager notices, learns, and accepts what affects the future of the company, critically examines options from multiple perspectives, and shapes approaches and behavior accordingly. The relationship between strategic thinking and competitive advantage is the subject of various research and has gained popularity in recent decades because strategic thinking itself has always been a topic of discussion due to its cognitive components. Due to this, an empirical study of the connection between strategic thinking and competitive advantage was conducted. Company managers were the subject of examination because strategic thinking is mostly applied at the management level. Empirical research has shown that there is a connection between strategic thinking and competitive advantage, but more samples and research are needed for some of the dimensions of strategic thinking.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:162856
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-09-29 10:07:28