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undergraduate thesis
USMENA PREDAJA U UPRAVLJANJU PROIZVODOM
završni rad
2016. urn:nbn:hr:124:652707
Budimir Bekan, Tea
University of Split
Faculty of economics Split

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Budimir Bekan, T. (2016). USMENA PREDAJA U UPRAVLJANJU PROIZVODOM : završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:652707

Budimir Bekan, Tea. "USMENA PREDAJA U UPRAVLJANJU PROIZVODOM : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:652707

Budimir Bekan, Tea. "USMENA PREDAJA U UPRAVLJANJU PROIZVODOM : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:652707

Budimir Bekan, T. (2016). 'USMENA PREDAJA U UPRAVLJANJU PROIZVODOM : završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:652707

Budimir Bekan T. USMENA PREDAJA U UPRAVLJANJU PROIZVODOM : završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2016 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:124:652707

T. Budimir Bekan, "USMENA PREDAJA U UPRAVLJANJU PROIZVODOM : završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:124:652707

Metadata
TitleUSMENA PREDAJA U UPRAVLJANJU PROIZVODOM : završni rad
AuthorTea Budimir Bekan
MentorNeven Šerić (mentor)
MBZ: 284496
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2016-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog završnog rada je značaj i utjecaj usmene predaje u upravljanju proizvodom. Radom se prvo prezentiraju teorijske osnove vezane za temu rada što podrazumijeva osnovne podatke što je proizvod, koje su faze razvoja novog proizvoda, što je u teoriji usmena predaja te na koji način i kojim varijablama ona može utjecati na prepoznatljivost proizvoda na tržištu. U empirijskom dijelu rada ispitani su stavovi ljudi o tome kakav utjecaj ima usmena predaja na imidž novog proizvoda, te koliko oni mijenjaju svoja mišljenja obzirom na usmenu predaju njihove obitelji, prijatelja i poznanika. Te smatraju li usmenu predaju adekvatnijim i uspješnijim načinom djelovanja na prepoznatljivost proizvoda naspram tradicionalnog načina oglašavanja i promocije.
Abstract (english)
The theme of this final essay is importance and impact of Word of mouth in product management. Through this essay first there were some theoretical basis about theme of essay which includes basic information about what product is, stages of new product development, what is word of mouth in a theory and in which way and with what variables word of mouth can impact on product recognition on the market. In empirical chapter of essay we examine people's attitudes about impact of word of mouth on image of a new product and how can WOM affect our thinking through family, friends and/or acquaintances. And in the end do they think that word of mouth is adequate and successful way of action on product recognition in opposition to traditional way of advertising and promotion.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:652707
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-11-02 14:33:41