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master's thesis
Utjecaj kognitivnih pristranosti na odbijanje kupnje osiguranja
-
2023. urn:nbn:hr:124:459395
Bravić, Mia
University of Split
Faculty of economics Split

Cite this document

Bravić, M. (2023). Utjecaj kognitivnih pristranosti na odbijanje kupnje osiguranja : - (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:459395

Bravić, Mia. "Utjecaj kognitivnih pristranosti na odbijanje kupnje osiguranja : -." Master's thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:459395

Bravić, Mia. "Utjecaj kognitivnih pristranosti na odbijanje kupnje osiguranja : -." Master's thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:459395

Bravić, M. (2023). 'Utjecaj kognitivnih pristranosti na odbijanje kupnje osiguranja : -', Master's thesis, University of Split, Faculty of economics Split, accessed 03 January 2025, https://urn.nsk.hr/urn:nbn:hr:124:459395

Bravić M. Utjecaj kognitivnih pristranosti na odbijanje kupnje osiguranja : - [Master's thesis]. Split: University of Split, Faculty of economics Split; 2023 [cited 2025 January 03] Available at: https://urn.nsk.hr/urn:nbn:hr:124:459395

M. Bravić, "Utjecaj kognitivnih pristranosti na odbijanje kupnje osiguranja : -", Master's thesis, University of Split, Faculty of economics Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:124:459395

Metadata
TitleUtjecaj kognitivnih pristranosti na odbijanje kupnje osiguranja : -
Title (english)The influence of cognitive biases on refusal to buy insurance : -
AuthorMia Bravić
MentorMarijana Ćural (mentor)
Committee memberAna Kundid Novokmet (član povjerenstva)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2023-12-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Finance
Abstract
Osnovni cilj ovog rada bio je ispitati utjecaj kognitivnih pristranosti na odluke pojedinca o odbijanju kupnje osiguranja. Empirijska analiza je bazirana na podacima prikupljenima od strane 206 ispitanika. Prema rezultatima istraživanja, pristranosti heuristike dostupnosti, kratkovidnosti, pretjeranog samopouzdanja i iluzije kontrole smanjuju odbijanje kupnje osiguranja, dok pristranosti amnezije, ignoriranje „Crnog labuda“ i pretjeranog optimizma povećavaju odbijanje kupnje osiguranja. Porast dohotka također utječe negativno na odbijanje kupnje osiguranja, dok muškarci odbijaju kupnje osiguranja u većoj mjeri od žena.
Abstract (english)
The primary aim of this study was to examine the influence of cognitive biases on individuals' decisions to reject insurance purchases. The empirical analysis is based on data collected from 206 participants. According to the research findings, biases such as the availability heuristic, myopia, overconfidence, and the illusion of control decrease the rejection of insurance purchases, while biases such as amnesia, neglect of "Black Swans," and excessive optimism increase the rejection of insurance purchases. An increase in income also has a negative impact on the rejection of insurance purchases, while men reject insurance purchases to a greater extent than women.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:459395
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni magistar ekonomije (sveučilišni magistar ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-19 15:25:17