prikaz prve stranice dokumenta PERCIPIRANI UTJECAJ KORISNIČKIH RECENZIJA U HRVATSKOME RESTORATERSTVU
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master's thesis
PERCIPIRANI UTJECAJ KORISNIČKIH RECENZIJA U HRVATSKOME RESTORATERSTVU
2024. urn:nbn:hr:124:570018
Alebić, Marijela
University of Split
Faculty of economics Split

Cite this document

Alebić, M. (2024). PERCIPIRANI UTJECAJ KORISNIČKIH RECENZIJA U HRVATSKOME RESTORATERSTVU (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:570018

Alebić, Marijela. "PERCIPIRANI UTJECAJ KORISNIČKIH RECENZIJA U HRVATSKOME RESTORATERSTVU." Master's thesis, University of Split, Faculty of economics Split, 2024. https://urn.nsk.hr/urn:nbn:hr:124:570018

Alebić, Marijela. "PERCIPIRANI UTJECAJ KORISNIČKIH RECENZIJA U HRVATSKOME RESTORATERSTVU." Master's thesis, University of Split, Faculty of economics Split, 2024. https://urn.nsk.hr/urn:nbn:hr:124:570018

Alebić, M. (2024). 'PERCIPIRANI UTJECAJ KORISNIČKIH RECENZIJA U HRVATSKOME RESTORATERSTVU', Master's thesis, University of Split, Faculty of economics Split, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:570018

Alebić M. PERCIPIRANI UTJECAJ KORISNIČKIH RECENZIJA U HRVATSKOME RESTORATERSTVU [Master's thesis]. Split: University of Split, Faculty of economics Split; 2024 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:124:570018

M. Alebić, "PERCIPIRANI UTJECAJ KORISNIČKIH RECENZIJA U HRVATSKOME RESTORATERSTVU", Master's thesis, University of Split, Faculty of economics Split, Split, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:124:570018

Metadata
TitlePERCIPIRANI UTJECAJ KORISNIČKIH RECENZIJA U HRVATSKOME RESTORATERSTVU
Title (english)PERCEIVED INFLUENCE OF USER REVIEWS IN CROATIAN RESTAURANTS
AuthorMarijela Alebić
MentorLjudevit Pranić (mentor)
Committee memberLjudevit Pranić (predsjednik povjerenstva)
Committee memberZoran Mihanović (član povjerenstva)
Committee memberMarija Vuković (član povjerenstva)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2024-05-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Korisničke recenzije postale su ključan izvor informacija za restorane i goste. Restorateri kroz recenzije saznaju o potrebama i željama gostiju te o prednostima i nedostacima svog objekta, dok gosti čestos koriste recenzije kako bi istražili sadržaje i ocjene restorana na različitim platformama. Kako bi umanjili potencijalni rizik, te osigurali visoku kvalitetu posjeta restoranu, potencijalni gosti će prvo potražiti mišljenja i iskustva prethodnih gostiju. Svrha ovog rada je ispitati utjecaj korisničkih recenzija na proces odabira restorana. Istraživanje je provedeno kvantitativnom metodom, pomoću anketnog upitnika. Rezultatima istraživanja je potvrđeno da ispitanici koriste/čitaju korisničke recenzije prilikom odabira restorana, te smatraju korisničke recenzije pouzdanim izvorom informacija.
Abstract (english)
User reviews have become a crucial source of information for both restaurants and guests. Through reviews, restaurateurs learn about the needs and desires of their customers, as well as the advantages and disadvantages of their establishments from the guests' perspective. Meanwhile, guests often rely on reviews to explore restaurant content and ratings on various platforms. To mitigate potential risks and ensure a high-quality dining experience, potential guests first seek opinions and experiences of previous patrons. The purpose of this study was to examine the impact of user reviews on the restaurant selection process. The research was conducted using a quantitative method through a questionnaire. The findings confirmed that respondents use and consider user reviews a reliable source of information when choosing a restaurant.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:570018
Study programmeTitle: Economics
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni magistar ekonomije (sveučilišni magistar ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-06-05 19:21:16