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undergraduate thesis
Životni ciklus poduzeća-analiza na primjeru Podravke
2024. urn:nbn:hr:124:019814
Vukoja, Iva
University of Split
Faculty of economics Split

Cite this document

Vukoja, I. (2024). Životni ciklus poduzeća-analiza na primjeru Podravke (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:019814

Vukoja, Iva. "Životni ciklus poduzeća-analiza na primjeru Podravke." Undergraduate thesis, University of Split, Faculty of economics Split, 2024. https://urn.nsk.hr/urn:nbn:hr:124:019814

Vukoja, Iva. "Životni ciklus poduzeća-analiza na primjeru Podravke." Undergraduate thesis, University of Split, Faculty of economics Split, 2024. https://urn.nsk.hr/urn:nbn:hr:124:019814

Vukoja, I. (2024). 'Životni ciklus poduzeća-analiza na primjeru Podravke', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 12 January 2025, https://urn.nsk.hr/urn:nbn:hr:124:019814

Vukoja I. Životni ciklus poduzeća-analiza na primjeru Podravke [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2024 [cited 2025 January 12] Available at: https://urn.nsk.hr/urn:nbn:hr:124:019814

I. Vukoja, "Životni ciklus poduzeća-analiza na primjeru Podravke", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:124:019814

Metadata
TitleŽivotni ciklus poduzeća-analiza na primjeru Podravke
Title (english)Life cycle of a company- a case study of Podravka
AuthorIva Vukoja
MentorVlatka Škokić (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2024-06-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
U ovom radu predstavljena je analiza životnog ciklusa poduzeća Podravka d.d. Brojni autori objašnjavaju svoje modele životnog ciklusa poduzeća, ali svi se mogu svesti na četiri osnovna modela: rođenje, rast, dozrelost i moguća ''smrt'' poduzeća. Svaka faza ima određene karakteristike te o svakom poduzeću pojedinačno ovisi kako će prevladati svaku fazu poslovanja odnosno hoće li poduzeće propasti na početku ili u nekoj od kasnijih faza ili će kao promatrano poduzeće Podravka d.d. nastaviti i dalje uspješno poslovati. Podravka d.d. poduzeće je koje je orijentirano na proizvodnju prehrambenih i farmaceutskih proizvoda i posluje preko 70 godina na različitim tržištima širom svijeta. Poduzeće je to koje se može pohvaliti velikim brojem zaposlenih, unaprjeđenjem poslovanja te financijskim prihodima koji iz godine u godinu sve više rastu. Kao temeljne vrijednosti ističu: kreativnost, povjerenje, strast, zadovoljstvo potrošača te izvrsnost, a najvažnijim od svega smatraju zadovoljstvo potrošača jer upravo s njima poštuju tradiciju i njezine vrijednosti.
Abstract (english)
In this case study, an analysis of the lifecycle of the company Podravka d.d. is presented. Numerous authors explain their models of the corporate lifecycle, but they can all be reduced to four basic models: birth, growth, maturity and potential ''death'' of the company. Each phase has specific characteristics and it depends on each company individually how it will overcome each phase of business. That is, whether the company will fail at the beginning or in one of the later phases, or, like the observed company Podravka d.d., continue to operate successfully. Podravka d.d. is a company oriented towards the production of food and pharmaceutical products and has been operating for over 70 years in various markets worldwide. It is a company that can boast a large number of employees, business improvement and financial revenues that increase year by year. The core values they emphasize are: creativity, trust, passion, customer satisfaction and excellence. Above all, they consider customer satisfaction the most important because it is with them that they honor tradition and its values.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:019814
Study programmeTitle: Small enterprise management
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik (baccalaureus) ekonomije (prvostupnik (baccalaureus) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-06-25 11:49:52