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Scientific paper - Original scientific paper
An exploratory study on rural destination quality and behavioral intentions amid the covid-19 pandemic
In: 5th International Rural Tourism Congress „Rural Tourism: Quality, Sustainability, Inclusiveness – Congress Proceedings“. / Tubić, Dejan; Bakan, Rikard; Pleša Puljić, Nikolina (Ed.). Virovitica : Zagreb: Veleučilište u Virovitici i Hrvatska udruga za turizam i ruralni razvoj "Klub članova selo”, 2022. pp. 19-30. urn:nbn:hr:124:503840
Gulić, Ana; Pranić, Ljudevit

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Gulić, A. & Pranić, Lj. (2022). An exploratory study on rural destination quality and behavioral intentions amid the covid-19 pandemic. In D. Tubić, (Ed.), R. Bakan, (Ed.), N. Pleša Puljić, (Ed.), 5th International Rural Tourism Congress „Rural Tourism: Quality, Sustainability, Inclusiveness – Congress Proceedings“ (pp. 19-30). Virovitica : Zagreb: Veleučilište u Virovitici i Hrvatska udruga za turizam i ruralni razvoj "Klub članova selo”. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:503840

Gulić, Ana and Ljudevit Pranić. "An exploratory study on rural destination quality and behavioral intentions amid the covid-19 pandemic." 5th International Rural Tourism Congress „Rural Tourism: Quality, Sustainability, Inclusiveness – Congress Proceedings“, edited by Dejan Tubić, edited by Rikard Bakan, edited by Nikolina Pleša Puljić, Virovitica : Zagreb: Veleučilište u Virovitici i Hrvatska udruga za turizam i ruralni razvoj "Klub članova selo”, 2022, pp. 19-30. https://urn.nsk.hr/urn:nbn:hr:124:503840

Gulić, Ana and Ljudevit Pranić. "An exploratory study on rural destination quality and behavioral intentions amid the covid-19 pandemic." In 5th International Rural Tourism Congress „Rural Tourism: Quality, Sustainability, Inclusiveness – Congress Proceedings“, 19-30. Virovitica : Zagreb: Veleučilište u Virovitici i Hrvatska udruga za turizam i ruralni razvoj "Klub članova selo”, 2022. Accessed 2024 July 27. https://urn.nsk.hr/urn:nbn:hr:124:503840

Gulić, A. and Pranić, Lj. (2022) 'An exploratory study on rural destination quality and behavioral intentions amid the covid-19 pandemic', in Tubić, D. (ed.), Bakan, R. (ed.), Pleša Puljić, N. (ed.), 5th International Rural Tourism Congress „Rural Tourism: Quality, Sustainability, Inclusiveness – Congress Proceedings“, Virovitica : Zagreb: Veleučilište u Virovitici i Hrvatska udruga za turizam i ruralni razvoj "Klub članova selo”, pp. 19-30. Available at: https://urn.nsk.hr/urn:nbn:hr:124:503840 (Accessed 27 July 2024)

Gulić A, Pranić Lj. An exploratory study on rural destination quality and behavioral intentions amid the covid-19 pandemic. In: D. Tubić, ed., R. Bakan, ed., N. Pleša Puljić, ed. 5th International Rural Tourism Congress „Rural Tourism: Quality, Sustainability, Inclusiveness – Congress Proceedings“. Virovitica : Zagreb: Veleučilište u Virovitici i Hrvatska udruga za turizam i ruralni razvoj "Klub članova selo”; 2022. Pp. 19-30. [cited 2024 July 27] Available at: https://urn.nsk.hr/urn:nbn:hr:124:503840

A. Gulić and Lj. Pranić, "An exploratory study on rural destination quality and behavioral intentions amid the covid-19 pandemic", 5th International Rural Tourism Congress „Rural Tourism: Quality, Sustainability, Inclusiveness – Congress Proceedings“, D. Tubić, R. Bakan and N. Pleša Puljić, Eds. Virovitica : Zagreb: Veleučilište u Virovitici i Hrvatska udruga za turizam i ruralni razvoj "Klub članova selo”, 2022. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:124:503840 [Accessed: 27 July 2024]

Metadata
Title (english)An exploratory study on rural destination quality and behavioral intentions amid the covid-19 pandemic
AuthorAna Gulić
AuthorLjudevit Pranić
EditorDejan Tubić
EditorRikard Bakan
EditorNikolina Pleša Puljić
Author's institutionUniversity of Split
Faculty of economics Split
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract (english)
As physical distancing and international travel restrictions in the wake of the COVID-19 outbreak have forced an unprecedented number of people to remain in or near their place of residence, the access to nature and the hinterlands has become a longed-for luxury for many. Despite the resulting increase in interest from tourists wanting to visit the countryside, there is a paucity of research on tourist perceptions and behaviors in rural areas amid the pandemic. To fill this research gap, the goals of this exploratory study are to examine (1) tourists’ perceptions of destination quality (DQ) in Croatia’s rural Cetina Region, (2) the effects of perceived DQ on the two dimensions of visitor loyalty, and (3) the effects of visitor demographics on perceived DQ. Based on the Tosun et al.’s (2015) model of DQ, this study explores destination service quality (DSQ) and destination natural quality (DNQ). Moreover, while the loyalty construct includes behavioral (revisit intentions) and attitudinal (word-of-mouth intentions) perspectives, demographics include gender, age, education, country of origin, marital status, and employment status. Spearman’s correlation and multiple regression were employed to analyze the visitor data collected via a self- administered questionnaire written in Croatian and English. The results indicate that rural visitors’ behavioral intentions are primarily driven by the quality of destination’s natural attributes, with service attributes taking a back seat in such context. Additionally, country of origin plays an important role in DQ perceptions. The study ends with theoretical and practical implications of the results, limitations, and suggestions for future research.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Publication title5th International Rural Tourism Congress „Rural Tourism: Quality, Sustainability, Inclusiveness – Congress Proceedings“
Numberingpp. 19-30
ISBN978-953-8028-17-5
URN:NBNurn:nbn:hr:124:503840
Publication2022
ConferenceTitle: 5th International Rural Tourism Congress Rural Tourism: Quality, Sustainability, Inclusiveness
Location: Cavtat, Croatia
Start date: 2022-04-27
End date: 2024-04-30
Assembly type: Lecture
Document URLhttps://5kongres.klubselo.hr/sazeci-i-radovi/detaljnije/zbornik-radova
Type of resourceText
PublisherVirovitica : Zagreb: Veleučilište u Virovitici i Hrvatska udruga za turizam i ruralni razvoj "Klub članova selo”
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-07-17 20:17:08