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Scientific paper - Original scientific paper
The digital transformation process in the small and medium enterprise (SME) sector in the era of the Covid-19 pandemic: A study in Poland and Croatia
Management : Journal of Contemporary Management Issues, 28 (2023), 2; 27-41. https://doi.org/10.30924/mjcmi.28.2.3
Kuczewska, Joanna; Garbin Praničević, Daniela; Borowicz, Aleksandra; Talaja, Anita

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Kuczewska, J., Garbin Praničević, D., Borowicz, A. & Talaja, A. (2023). The digital transformation process in the small and medium enterprise (SME) sector in the era of the Covid-19 pandemic: A study in Poland and Croatia. Management : Journal of Contemporary Management Issues, 28. (2), 27-41. doi: 10.30924/mjcmi.28.2.3

Kuczewska, Joanna, et al. "The digital transformation process in the small and medium enterprise (SME) sector in the era of the Covid-19 pandemic: A study in Poland and Croatia." Management : Journal of Contemporary Management Issues, vol. 28, no. 2, 2023, pp. 27-41. https://doi.org/10.30924/mjcmi.28.2.3

Kuczewska, Joanna, Daniela Garbin Praničević, Aleksandra Borowicz and Anita Talaja. "The digital transformation process in the small and medium enterprise (SME) sector in the era of the Covid-19 pandemic: A study in Poland and Croatia." Management : Journal of Contemporary Management Issues 28, no. 2 (2023): 27-41. https://doi.org/10.30924/mjcmi.28.2.3

Kuczewska, J., et al. (2023) 'The digital transformation process in the small and medium enterprise (SME) sector in the era of the Covid-19 pandemic: A study in Poland and Croatia', Management : Journal of Contemporary Management Issues, 28(2), pp. 27-41. doi: 10.30924/mjcmi.28.2.3

Kuczewska J, Garbin Praničević D, Borowicz A, Talaja A. The digital transformation process in the small and medium enterprise (SME) sector in the era of the Covid-19 pandemic: A study in Poland and Croatia. Management : Journal of Contemporary Management Issues [Internet]. 2023 [cited 2024 July 26];28(2):27-41. doi: 10.30924/mjcmi.28.2.3

J. Kuczewska, D. Garbin Praničević, A. Borowicz and A. Talaja, "The digital transformation process in the small and medium enterprise (SME) sector in the era of the Covid-19 pandemic: A study in Poland and Croatia", Management : Journal of Contemporary Management Issues, vol. 28, no. 2, pp. 27-41, 2023. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:124:720894. [Accessed: 26 July 2024]

Metadata
Title (english)The digital transformation process in the small and medium enterprise (SME) sector in the era of the Covid-19 pandemic: A study in Poland and Croatia
AuthorJoanna Kuczewska
AuthorDaniela Garbin Praničević https://orcid.org/0000-0002-9341-7598
AuthorAleksandra Borowicz
AuthorAnita Talaja
Author's institutionUniversity of Split
Faculty of economics Split
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract (english)
This paper aims to explore the extent to which the pandemic has forced SMEs to accelerate their digital transformation efforts to remain competitive and adapt to the changing business landscape. The focus is set on three key research questions: (i) How did digitalization manifest itself in SMEs before the pandemic outbreak? (ii) how did SMEs’ digital transformation evolve during the pandemic? and (iii) what business challenges do SMEs face in the post-COVID period due to the acceleration of digital transformation? For the empirical investigation, qualitative research methods are used as in-depth interviews in 10 SMEs in Poland (six) and Croatia (4). The main results emphasize three main findings. First, even before the pandemic, SMEs recognized and used various digital transformation technologies to improve their business processes and performance. Second, the development of digitalization processes in the observed SMEs during the pandemic was mainly driven by the need for remote work, e-commerce, virtual events, and automation of business relationships among all stakeholders. Third, the post-pandemic world confirms the need for SMEs to invest in cybersecurity, talent acquisition, infrastructure, customer engagement, and data privacy to remain competitive in the digital economy.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleManagement : Journal of Contemporary Management Issues
Numberingvol. 28, no. 2, pp. 27-41
p-ISSN1331-0194
e-ISSN1846-3363
DOIhttps://doi.org/10.30924/mjcmi.28.2.3
URN:NBNurn:nbn:hr:124:720894
Publication2023
Document URLhttps://hrcak.srce.hr/306421
Type of resourceText
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-07-23 11:08:55