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master's thesis
PRIVLAČNI FAKTORI TURISTIČKE POTRAŽNJE U DESTINACIJI SPLIT S OSVRTOM NA EFEKT COVID-19 PANDEMIJE
2024. urn:nbn:hr:124:191951
Bulat, Antonija
University of Split
Faculty of economics Split

Cite this document

Bulat, A. (2024). PRIVLAČNI FAKTORI TURISTIČKE POTRAŽNJE U DESTINACIJI SPLIT S OSVRTOM NA EFEKT COVID-19 PANDEMIJE (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:191951

Bulat, Antonija. "PRIVLAČNI FAKTORI TURISTIČKE POTRAŽNJE U DESTINACIJI SPLIT S OSVRTOM NA EFEKT COVID-19 PANDEMIJE." Master's thesis, University of Split, Faculty of economics Split, 2024. https://urn.nsk.hr/urn:nbn:hr:124:191951

Bulat, Antonija. "PRIVLAČNI FAKTORI TURISTIČKE POTRAŽNJE U DESTINACIJI SPLIT S OSVRTOM NA EFEKT COVID-19 PANDEMIJE." Master's thesis, University of Split, Faculty of economics Split, 2024. https://urn.nsk.hr/urn:nbn:hr:124:191951

Bulat, A. (2024). 'PRIVLAČNI FAKTORI TURISTIČKE POTRAŽNJE U DESTINACIJI SPLIT S OSVRTOM NA EFEKT COVID-19 PANDEMIJE', Master's thesis, University of Split, Faculty of economics Split, accessed 31 January 2025, https://urn.nsk.hr/urn:nbn:hr:124:191951

Bulat A. PRIVLAČNI FAKTORI TURISTIČKE POTRAŽNJE U DESTINACIJI SPLIT S OSVRTOM NA EFEKT COVID-19 PANDEMIJE [Master's thesis]. Split: University of Split, Faculty of economics Split; 2024 [cited 2025 January 31] Available at: https://urn.nsk.hr/urn:nbn:hr:124:191951

A. Bulat, "PRIVLAČNI FAKTORI TURISTIČKE POTRAŽNJE U DESTINACIJI SPLIT S OSVRTOM NA EFEKT COVID-19 PANDEMIJE", Master's thesis, University of Split, Faculty of economics Split, Split, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:124:191951

Metadata
TitlePRIVLAČNI FAKTORI TURISTIČKE POTRAŽNJE U DESTINACIJI SPLIT S OSVRTOM NA EFEKT COVID-19 PANDEMIJE
Title (english)Attractive factors of tourist demand in the destination of Split with reference to the effect of the COVID-19 pandemic
AuthorAntonija Bulat
MentorBlanka Šimundić (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2024-07-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom radu analiza je bila usmjeren ka destinaciji Split, odnosno njenim istaknutim privlačnim faktorima turističke potražnje kao i utjecaju COVID-19 pandemije na destinaciju Split. Turisti i njihove želje te potrebe postaju sve kompleksniji te je potrebna efikasna analiza istaknutih privlačnih faktora destinacije te formiranje kompletnog i atraktivnog turističkog proizvoda. Destinacija Split ističe se kao destinacija bogata raznolikim privlačnim faktorima poput gastronomije, ugođaja destinacije, plaža, kulture i povijesti... U posljednje vrijeme sve važniji postaje privlačni faktor kulture i povijesti. Turisti pokazuju izrazitu zainteresiranost za razgledavanje i učenje o materijalnoj i nematerijalnoj baštini grada Splita. Destinacija Split treba se kretati u smjeru promocije i jačanja svojih istaknutih privlačnih faktora turističke potražnje. COVID- 19 pandemija je imala određenog utjecaja na odluke turista o putovanjima i biranju destinacije. Destinacija Split, za vrijeme pandemije, nastojala je ostati konkurentna te provoditi potrebne mjere za suzbijanje pandemije te privlačenje turista u destinaciju.
Abstract (english)
In this paper, the analysis was focused on the destination of Split, i.e. its prominent “pull” factors of tourist demand as well as the impact of the COVID-19 pandemic on the destination of Split. Tourists and their wishes and needs are becoming more and more complex, and an efficient analysis of the highlighted attractive factors of the destination and the formation of a complete and attractive tourist product is required. The destination Split stands out as a destination rich in diverse “pull” factors such as gastronomy, destination atmosphere, beaches, culture and history... Recently, the “pull” factor of culture and history has become increasingly important. Tourists show a strong interest in sightseeing and learning about the tangible and intangible heritage of the city of Split. The destination Split should move in the direction of promotion and strengthening of its prominent “pull” factors of tourist demand. The COVID-19 pandemic had a certain impact on tourists' decisions about traveling and choosing a destination. The destination of Split, during the pandemic, tried to remain competitive and implement the necessary measures to combat the pandemic and attract tourists to the destination.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:191951
Study programmeTitle: Tourism and Hotel Management
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni magistar ekonomije (sveučilišni magistar ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-07-25 10:24:51