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master's thesis
Analiza efikasnosti hotelske industrije: Studija slučaja provedena na Sunce hoteli d.d.-u
2024. urn:nbn:hr:124:023200
Adulmar, Lucijana
University of Split
Faculty of economics Split

Cite this document

Adulmar, L. (2024). Analiza efikasnosti hotelske industrije: Studija slučaja provedena na Sunce hoteli d.d.-u (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:023200

Adulmar, Lucijana. "Analiza efikasnosti hotelske industrije: Studija slučaja provedena na Sunce hoteli d.d.-u." Master's thesis, University of Split, Faculty of economics Split, 2024. https://urn.nsk.hr/urn:nbn:hr:124:023200

Adulmar, Lucijana. "Analiza efikasnosti hotelske industrije: Studija slučaja provedena na Sunce hoteli d.d.-u." Master's thesis, University of Split, Faculty of economics Split, 2024. https://urn.nsk.hr/urn:nbn:hr:124:023200

Adulmar, L. (2024). 'Analiza efikasnosti hotelske industrije: Studija slučaja provedena na Sunce hoteli d.d.-u', Master's thesis, University of Split, Faculty of economics Split, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:023200

Adulmar L. Analiza efikasnosti hotelske industrije: Studija slučaja provedena na Sunce hoteli d.d.-u [Master's thesis]. Split: University of Split, Faculty of economics Split; 2024 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:124:023200

L. Adulmar, "Analiza efikasnosti hotelske industrije: Studija slučaja provedena na Sunce hoteli d.d.-u", Master's thesis, University of Split, Faculty of economics Split, Split, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:124:023200

Metadata
TitleAnaliza efikasnosti hotelske industrije: Studija slučaja provedena na Sunce hoteli d.d.-u
AuthorLucijana Adulmar
MentorBlanka Škrabić Perić (mentor)
MBZ: 292596
Committee memberLana Kordić (član povjerenstva)
MBZ: 295024
Committee memberLjudevit Pranić (član povjerenstva)
MBZ: 295013
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2024-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Razvoj hotelske industrije ima važnu ulogu u gospodarskom rastu i turističkom sektoru mnogih zemalja. Uz to hoteli bilježe uvjerljivo najviše stope popunjenosti tijekom cijele godine stoga imaju ključnu ulogu u rješavanju problema sezonalnosti hrvatskog turizma. U ovom se radu analizira efikasnost hotelskog poslovanja na primjeru 10 hotela Sunce hoteli d.d.-a pomoću analize omeđivanja podataka (AOMP). Primjenom input orijentiranog BCC modela ispituje se utjecaj zadovoljstva gostiju i fluktuacije turističke potražnje ovisno o razdoblju sezone (predsezona, sezona i posezona) na efikasnost hotelskog poslovanja. Istraživanje je pokazalo da postoji korelacija između Booking ocjena i efikasnosti. Zadovoljstvo gostiju se pokazalo kao jedan od ključnih čimbenika koji utječu na efikasnosti hotelskog poslovanja. Također, prema podacima istraživanja efikasnost promatrane skupine hotela mijenja se s obzirom na razdoblje sezone (predsezona, sezona i posezona). Očekivano najviše vrijednosti su postignute u sezoni, dok su daleko najniže vrijednosti u predsezoni (svibnju).
Abstract (english)
The development of the hotel industry plays an important role in the economic growth and tourism sector of many countries. In addition, hotels record the highest occupancy rates throughout the year, so they play a key role in solving the problem of seasonality in Croatian tourism. In this paper, the efficiency of hotel business is analyzed on the example of 10 hotels using the Data envelopment analysis (DEA). By applying the input-oriented BCC model, the impact of guest satisfaction and fluctuations in tourist demand depending on the season period (pre-season, season and post-season) on the efficiency of hotel business is examined. The research showed that there is a correlation between Booking ratings and efficiency. Guest satisfaction has proven to be one of the key factors affecting the efficiency of hotel business. Also, according to research data, the efficiency of the observed group of hotels changes depending on the period of the season (pre-season, season and post-season). As expected, the highest values were achieved in the season, while the lowest values were by far in the pre-season (May).
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:023200
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni magistar ekonomije (sveučilišni magistar ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-09-12 19:42:25