The subject of research is the applicability of the typology of marketing strategies in non-profit organizations in terms of key stakeholders - donors, with the method of case studies on the deliberate pattern of humanitarian organizations. In order to understand the aims and objectives of the non-profit sector and the applicability of marketing typology and marketing activities, it is necessary to define what are a non-profit organization and its specifics. Non-profit organizations are those organizations that serve the realization of public interest, but their primary goal is not to make profit. It is necessary to take into account the specificities of the non-profit sector in the form of multiple stakeholders, different areas of activity, immeasurability goals of the organization. The aim of the critical review of the existing theoretical and empirical knowledge in the field of marketing strategies in the non-profit sector, to examine the applicability of the proposed typology of marketing strategies, previously empirically validated on small businesses, non-profit organizations in terms of donors, testing the applicability of the methodology of identifying the types of marketing strategies in the non-profit organizations. The research results gave a positive answer to the research question and can confirm that the typology of integrated marketing strategies can be applied in the non- profit sector.