Green marketing and environmental awareness have become key elements of business in the modern world, and Lush stands out as an example of excellence in integrating these principles into its business. Lush isn't just a cosmetics company; They are driving change towards a more sustainable future through their innovative products and engagements. Through its green marketing, Lush promotes the use of natural, fresh and sustainable ingredients in its products, which not only protects the environment but also educates consumers about the importance of eco-friendly choices. Their animal testing-free policy and majority vegan products reflect their ethical commitment and concern for animal welfare. Through sustainability in the supply and production chain, Lush ensures transparency and accountability at every step of the production process. By purchasing raw materials from suppliers who support fair trade, Lush contributes to improving the lives of communities around the world, promoting social justice and economic stability. Their campaigns and initiatives also play a key role in educating consumers about the importance of sustainability and the environmental challenges facing the planet. Through active participation in public discourse, Lush encourages people to think globally and act locally, encouraging behavioural change towards a more environmentally responsible approach. The first important element is the use of natural ingredients. Lush prides itself on its philosophy of using fresh and sustainable ingredients such as fruits, vegetables and essential oils. These ingredients are not only effective for skin and hair care, but also minimize negative environmental impacts compared to traditional chemical formulas that often burden the environment. Another key element is sustainability in production. Lush is actively working to reduce its environmental footprint through initiatives such as recycling, waste reduction and the use of renewable energy. Also, the company encourages fair trade and cooperates with suppliers who share the same values of sustainable development. The third element is to promote environmental awareness among consumers. Lush actively educates its customers about the importance of environmental choices and the impact of everyday habits on the environment. Through its campaigns and social media, the company encourages people to think about their consumption, supporting ethical and environmentally friendly products. 34 Lush commitment to green marketing not only attracts environmentally conscious consumers, but sets the standard for the industry as a whole. Their success shows that sustainability can be a key competitive advantage, encouraging other companies to follow suit and adapt their operations towards sustainable practices. Lush is not only a successful cosmetics company, but also a pioneer in green marketing and promoting environmental awareness. Their example shows that it is possible to achieve success in the market while preserving the planet and promoting socially responsible business. Their commitment to sustainable development inspires us all to engage in creating a world where profit goes hand in hand with caring for the environment and the community.