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graduate thesis
Analiza potencijala razvoja turističke destinacije Zapadne Hercegovine
2024. urn:nbn:hr:124:385163
Mijatović, Josipa
University of Split
Faculty of economics Split

Cite this document

Mijatović, J. (2024). Analiza potencijala razvoja turističke destinacije Zapadne Hercegovine (Graduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:385163

Mijatović, Josipa. "Analiza potencijala razvoja turističke destinacije Zapadne Hercegovine." Graduate thesis, University of Split, Faculty of economics Split, 2024. https://urn.nsk.hr/urn:nbn:hr:124:385163

Mijatović, Josipa. "Analiza potencijala razvoja turističke destinacije Zapadne Hercegovine." Graduate thesis, University of Split, Faculty of economics Split, 2024. https://urn.nsk.hr/urn:nbn:hr:124:385163

Mijatović, J. (2024). 'Analiza potencijala razvoja turističke destinacije Zapadne Hercegovine', Graduate thesis, University of Split, Faculty of economics Split, accessed 19 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:385163

Mijatović J. Analiza potencijala razvoja turističke destinacije Zapadne Hercegovine [Graduate thesis]. Split: University of Split, Faculty of economics Split; 2024 [cited 2024 December 19] Available at: https://urn.nsk.hr/urn:nbn:hr:124:385163

J. Mijatović, "Analiza potencijala razvoja turističke destinacije Zapadne Hercegovine", Graduate thesis, University of Split, Faculty of economics Split, Split, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:124:385163

Metadata
TitleAnaliza potencijala razvoja turističke destinacije Zapadne Hercegovine
Title (english)Analysis of the development prospects of Western Herzegovina as a Tourist Destination
AuthorJosipa Mijatović
MentorBlanka Šimundić (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2024-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom radu iznijelo se teorijsko objašnjenje turističke destinacije kroz tri pristupa, a to su definiranje turističke destinacije pomoću teorije sustava, definiranje turističke destinacije kao tržišta i definiranje turističke destinacije kao turističkog proizvoda, dok destinaciju najčešće opisujemo pomoću teorije sustava. Zatim, kroz teorijsko objašnjenje opisala su se načela i obilježja planiranja turističke destinacije na različitim teritorijalnim razinama i različitim područjima budući da je svako područje jedinstveno i ima svoju određenu ponudu. Nakon što je napisana teorijska podloga, sve objašnjeno primjenilo se za područje Zapadne Hercegovine. Područje je poznato po izrazitoj prirodnoj ljepoti, povoljnoj klimi, ponudi cjelogodišnjeg turizma te raznolikoj i kvalitetnoj ugostiteljskoj ponudi. Sve ovo doprinijelo je značajnom broju turista koji dolaze kroz cijelu godinu i koriste usluge koje im područje pruža. Ipak, unatoč svemu tome, područje je loše prometno povezano i nije dovoljno iskorišten potencijal. Zaključujemo, iduća faza razvoja turističke destinacije Zapadne Hercegovine trebala bi biti orijentirana na ulaganje u infrastrukturu, povećanje turističke ponude te promidžbu i marketing.
Abstract (english)
In this thesis, a theoretical explanation of the tourist destination has been elaborated through three approaches, defining the tourist destination using system theory, defining the tourist destination as a market and defining the tourist destination as a tourist product, while the destination is most often described using the system theory. Then, through a theoretical explanation, the principles and characteristics of tourist destination planning at different territorial levels and different areas were described, since each area is unique and has its own specific offer. After establishing the theoretical framework, all concepts were applied to the region of Western Herzegovina. The area is known for its natural beauty, favourable climate, year-round tourism and a diverse and high-quality tourism offer. The region attracts a significant number of tourists throughout the year who utilize the services it provides. However, despite these strengths, the area is poorly connected by transportation and its full potential remains underutilized. The next phase of developing Western Herzegovina as a tourist destination should focus on investing in infrastructure, expanding tourism offerings, and enhancing promotion and marketing efforts.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:385163
Study programmeTitle: GRADUATE PROFESSIONAL PROGRAMME IN MANAGEMENT; specializations in: Project management, Tax management, Accounting
Course: Project management
Study programme type: professional
Study level: graduate
Academic / professional title: magistar ekonomije (magistar ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-09-20 13:18:23